U-power
AI-Powered digital ecosystem
An integrated and scalable platform that grows with the brand.
Client
U-power
Services
UX/UI Design, UX Copy, Technology Infrastructure, Back-end and Front-end Development, Data Analysis and SEO
Industry
Workwear & Footwear
01
The client
U-Power is a European leader in Personal Protective Equipment, a fast-growing brand that has expanded both sales and product range in recent years.
02
The challenge
Supporting business growth by integrating two brand websites and one corporate website, leveraging data and technology.
03
The goal
Building a scalable digital ecosystem for the U-Power Group, ensuring visual consistency and content uniformity.
Data centralization
System scalability
Autonomy and reduction of Time to Market
the solution
An end-to-end project
Our team supported the client at every stage, creating a new website designed to showcase the brand’s offerings.
The platform delivers intuitive navigation and storytelling tailored to the needs of professionals.
The result is a usable and engaging experience that improves product findability and becomes a strategic business lever: a digital showcase that strengthens the reseller network and the brand narrative.
An enhanced user experience
To facilitate the discovery of U-Power products, several advanced features were implemented:
Advanced search with real-time suggestions and product sorting by relevance, optimized in the private area to simplify access to reseller-exclusive documentation.
Upselling and cross-selling sections that help users discover complementary or alternative products relevant to their sector and use case.
A product finder that guides users to the most suitable product with just a few targeted questions.
The technology
A centralized and intelligent ecosystem
We built a centralized headless ecosystem, where the CMS and PIM serve as a single source for product content and data.
This allows for rapid updates through a scalable structure and provides U-Power teams full autonomy in content management, reducing the time-to-market.
Additionally, automated workflows and integrated AI (in both PIM and CMS) enable advanced features such as AI-based automatic content translation, accelerating international rollout and improving efficiency.
Legacy content migration was handled with dedicated tools, reducing time, risk, and manual effort.
AI also supports the management of technical and product sheets, extracting, structuring, and validating technical data from test reports and certifications within the PIM.
SEO strategy
Data, SEO, and AI to drive digital growth
The SEO and analytics strategy ensures U-Power a strong and lasting online presence. It includes:
Editorial and technical content optimization;
Site structure review;
A custom tracking plan to monitor performance and user behavior, providing actionable insights for marketing strategies.
In addition to traditional SEO, a GEO (Generative Engine Optimization) strategy has been prepared to boost the brand’s visibility on AI-powered search engines, keeping pace with the evolving digital landscape.
Il sito corporate del gruppo
U-POWER GROUP
All’interno dell’ecosistema digitale U-Power, il sito U-Power Group rappresenta il punto di riferimento istituzionale del brand: uno spazio pensato per raccontare identità, visione e architettura del Gruppo, valorizzando i marchi che ne fanno parte.
Il nostro intervento ha previsto un redesign completo, costruito a partire dal design system sviluppato per la piattaforma principale u-power.ai. Un approccio che ha garantito coerenza visiva, uniformità di linguaggio e scalabilità dell’intero ecosistema digitale.
Parallelamente, abbiamo lavorato su una revisione strategica dei contenuti: semplificazione dell’architettura informativa, ottimizzazione dei testi e razionalizzazione delle pagine, con l’obiettivo di migliorare la chiarezza espositiva e aumentare l’efficacia comunicativa. Anche l’intero sviluppo tecnologico è stato curato per assicurare performance, solidità e una gestione evoluta della piattaforma.
identità di brand e coerenza di sistema
LUPOS
Lupos è un brand del gruppo U-Power specializzato in calzature da lavoro altamente innovative, progettate per garantire resistenza, leggerezza e performance avanzate in contesti professionali complessi, dalla chimica alla logistica.
Per il sito Lupos, il nostro intervento si è focalizzato su un reskin completo, in continuità con il design system definito per l’intero ecosistema digitale. Un lavoro mirato a rafforzare l’identità del brand, mantenendo al tempo stesso una coerenza visiva e funzionale con le altre property. Abbiamo inoltre ottimizzato i contenuti per migliorare l’esperienza complessiva di navigazione.
THE RESULT
A solution that evolves over time
U-Power’s new digital ecosystem is modular and scalable, designed to grow with the product range and markets.It represents a decisive step forward in the brand’s innovation strategy.