An integrated and scalable platform that grows with the brand.
The client
U-Power is a European leader in Personal Protective Equipment, a fast-growing brand that has expanded both sales and product range in recent years.
The challenge
Supporting business growth by integrating two brand websites and one corporate website, leveraging data and technology.
The goal
Building a scalable digital ecosystem for the U-Power Group, ensuring visual consistency and content uniformity.
Data centralization
System scalability
Autonomy and reduction of Time to Market
An enhanced user experience
To facilitate the discovery of U-Power products, several advanced features were implemented:
Advanced search with real-time suggestions and product sorting by relevance, optimized in the private area to simplify access to reseller-exclusive documentation.
Upselling and cross-selling sections that help users discover complementary or alternative products relevant to their sector and use case.
A product finder that guides users to the most suitable product with just a few targeted questions.
A centralized and intelligent ecosystem
We built a centralized headless ecosystem, where the CMS and PIM serve as a single source for product content and data.
This allows for rapid updates through a scalable structure and provides U-Power teams full autonomy in content management, reducing the time-to-market.
Additionally, automated workflows and integrated AI (in both PIM and CMS) enable advanced features such as AI-based automatic content translation, accelerating international rollout and improving efficiency.
Legacy content migration was handled with dedicated tools, reducing time, risk, and manual effort.
AI also supports the management of technical and product sheets, extracting, structuring, and validating technical data from test reports and certifications within the PIM.
Data, SEO, and AI to drive digital growth
The SEO and analytics strategy ensures U-Power a strong and lasting online presence. It includes:
Editorial and technical content optimization;
Site structure review;
A custom tracking plan to monitor performance and user behavior, providing actionable insights for marketing strategies.
In addition to traditional SEO, a GEO (Generative Engine Optimization) strategy has been prepared to boost the brand’s visibility on AI-powered search engines, keeping pace with the evolving digital landscape.