When CMS, DXP & Design System Work Together
The client
Synergie is a leading HR services provider, operating through specialized divisions that support companies and candidates across all industries. Its services range from recruitment and staff leasing to training, outsourcing, and outplacement, with a strong presence in Italy and across Europe.
The challenge
Rationalize the management of five independently developed websites by optimizing components, layouts, and content workflows.The goal: streamline operations and ensure a consistent user experience across all digital touchpoints.
The solution
We designed a unified digital ecosystem based on Storyblok, a modern headless CMS.
The new system enabled centralized content management, standardized layouts and components, while preserving the unique identity of each Synergie brand.
The platform enables content personalisation, continuous optimisation through testing and data, and smart asset management. An agile system that enables faster, targeted and more effective work.
The UI rationalisation was driven by four fundamental pillars:
Reduction of elements, maintaining consistency and visual quality
Optimisation of components, without altering the existing UX
Simplification of implementation, with a focus on scalability
Clarity and accessibility, for a solid and inclusive design
The workflow involved mapping and analysing existing components, identifying similarities, designing accessible and responsive UX/UI layouts and drafting final documentation to guide implementation and development.
Components mapped
Tipologie di componenti razionalizzati
N° max di varianti per componente
Siti a partire da un unico Design System