Siemens
Shine like a Steyr. AI Photobooth.
The client
Steyr is a leading European brand in the agricultural machinery sector and part of the CNH Industrial Group. It combines reliability, technological innovation, and a modern approach to agriculture. For AGRITECHNICA 2025, the brand was looking for a new way to communicate its DNA: connection, future, and closeness to farmers.
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The challenge
AGRITECHNICA is one of the industry’s most dynamic and well-attended events: with a constant barrage of stimuli and tight schedules, capturing the public’s attention is a real challenge. Steyr’s goal was to stand out through an instant, memorable phygital experience that was consistent with the brand’s identity.
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The solution
We created “Shine like a Steyr”: an AI-powered photo booth experience designed to attract, surprise, and engage visitors from the very first glance.
THE SCENARIOS
Six scenarios, infinite stories
Visitors could choose from six scenarios inspired by the Steyr universe: from the farmer of the past to the hyper-connected farmer of the future, all the way to more surreal characters such as a rider on a giant chicken or a rural rockstar.
THE OUTPUT
From click to magic, in few seconds
With a quick snap, the generative AI instantly transformed the photo into a unique, personalized portrait. Each participant could see themselves perfectly immersed in the chosen setting. They then received a physical polaroid—a souvenir of the experience—and a QR code to download the digital image to share on social media.
Results
The “Shine like a Steyr” activation at AGRITECHNICA proved to be a success: an engaging and viral social media experience that turned technology into entertainment, positioning Steyr as an innovative brand that is close to the farmers of the future.