Siemens
Voices On – Giving innovation a voice
A video podcast highlighting the value of collaboration between Siemens and its customers in the energy transition.
Client
Siemens
Services
Concept, Graphic design, Recording, Motion graphics, Storytelling
Industry
Electrification / B2B
01
The project
A video podcast, accompanied by a digital campaign, which highlights the value of collaboration in energy innovation.
02
The client
Siemens, a global player in technology and electrical infrastructure, offers tailored solutions for high-impact sustainable and innovative projects.
03
The challenge
Humanizing B2B technology and highlighting the synergy between customers and the supplier within a dynamic narrative, moving past corporate rigidity to translate highly complex technical topics into engaging storytelling.
Solution and Concept
Voices On - Dialogues that ignite the energy transition
A video podcast structured as a virtual roundtable. Each episode brings together three voices: the host (Giulia Simoni, Sales Excellence Siemens), a Siemens representative, and a partner company representative. An authentic exchange that highlights current topics and collaboration.
Output
6 episodes, 6 major themes, 1 strategy
The first season of the video podcast explores the hottest verticals of the energy transition through real-world case studies. Delivered through a fluid and dynamic narrative, the episodes address grid sustainability, photovoltaics, e-mobility infrastructure, the value of partnerships in innovation, service continuity, and data center security. This narrative ecosystem is amplified by a multichannel communication campaign, featuring LinkedIn Ads targeting industry decision-makers and tailored email marketing (DEM) schedules to cover the entire funnel.
The process
A super workflow
Thanks to a lean and structured workflow we ensured a seamless execution of the project.
Interviews and data gathering: preliminary meetings with participants to lay the groundwork for the content.
AI-powered scripting: developing episode outlines using dedicated AI Agents to ensure maximum consistency in style, pacing, and structure.
Remote recording: fully remote recording in high definition using the dedicated platform, Riverside.
Video editing and motion design: post-production focused on the dynamic back-and-forth flow, integrating coordinated graphics and supporting visual materials.
The results
Concrete engagement and value recognition
Results
“CNH on Air” consolidates CNH's employer branding journey through an authentic narrative, capable of transforming people into ambassadors and communication into a space for relationships. The project stood out for its ability to generate not only visibility, but real engagement, attention, and valuable conversations, strengthening CNH's positioning as a global, inclusive, and human-centered employer brand. To measure the project's effectiveness, we report the main results of the campaign below:
brand linkage
+33% compared to the best historical category result
perceived distinctiveness
engaged web sessions
in the first month
engaged web sessions
in the first month
positive sentiment