Triplesense leads the launch of the new switchgear range
The client
Siemens, a global leader in technology and infrastructure, has developed blue GIS, a range of medium-voltage switchgear free from SF6 gas. This advanced product line is designed to meet the growing demand for sustainability and energy efficiency while anticipating future regulatory requirements. Following a competitive selection process, Siemens chose Triplesense Reply as its strategic partner to manage the strategy and launch of these unique products in Italy.
The challenge
To communicate to a highly specialized B2B audience—decision-makers, engineers, and opinion leaders—the role of the blue GIS range in enabling a zero-impact energy future aligned with global sustainability goals and European regulations.
The solution
We developed a comprehensive strategy focused on two launch events and an integrated campaign combining storytelling, technological innovation, and digital impact. The campaign was structured into multiple phases (teaser, events, and follow-up), each with tailored initiatives.
The physical event
For the physical event, held at the high-tech “Step” space in Milan, we designed an immersive experience featuring emotional video storytelling and an interactive journey. Participants explored the unique and sustainable features of the Blue GIS switchgear in a dynamic and engaging environment.
