Fondazione Agnelli
Designing for education
the platform designed for and with the teachers.
Client
Fondazione Agnelli
Services
UI / UX Design, Art direction, Motion Graphic, Copywriting, Brand Strategy
Industry
Education
The mission
We completely renewed the platform to make it a highly intuitive, functional and indispensable tool in the everyday life of teachers.
A digital space dedicated to teachers, created to enable peer training and the sharing of didactic practices.
The Platform Design
Collection of teachers’ needs
Co-design and online activation/launch
user experience
The Brand Strategy
Strategy and tone of voice
Social content creation
Storytelling & motion design
The design sprint
Together with our designers, the teachers shared their personal experiences and suggestions to improve Parallel Education, following a five-steps process.
The design sprint
Thanks to digital tools, a team of teachers of Italian, History, Mathematics, Science and English from every part of Italy, broke down barriers and took part in two rounds of four days of workshops.
The result
The result is a revolutionary platform with quicker procedures and a more engaging design.
The long compilation fields have been replaced by guided paths with intuitive actions such as multiple choices and configuration tools. Now, teachers can give and receive advice and get inspired through a repository of good practices and suggestions, encouraging exchange within the community.
These solutions have made it easier and more effective to use the platform, broadening its goals: in addition to exchanging knowledge, teachers can now receive support in the evaluation of students and compare the progress of their classeswith that of others.
Also, a new rewarding strategy recognizes teachers' spontaneous contribution on the platform, encouraging them to help other colleagues and empower the community.
The more teachers participate in Parallel Education, the more rewards they earn, referred to as 'bricks'.By collecting them, they can access new opportunities of professional growth, for example training courses. In this way, the exchange of knowledge within the community will be more and more stimulating.
The brand strategy
The pillars of the new Parallel Education are inspiration, exchange, support and growth. These values have lead our strategy and these are the results:
A new informative but engaging tone of voice.
A visual design based on the brand’s distinctive colors, recognizable flat graphics and essential illustrations.
A characterizing tagline: condividendo si impara.
Finally, we launched the official Facebook and Instagram channels and developed a content editorial plan, which includes several posts introducing the world of Parallel Education and a series of pill videos explaining the various features.
