The complete audio offering of the GEDI Group at your fingertips on your smartphone.
The mission
We collaborated with the GEDI brand to design the interface and content architecture, aiming to provide ease of use, instant searchability, and a captivating and original look & feel. An app that's easy to open but hard to close.
The solution
One Podcast App, a wide-open window to a universe of news, entertainment, and music, the best in Italy for its quality and scope.
UX Process
UI Design
The UX Process
A good user experience is fundamental to the success of an app.
Our approach involved several design phases.
We used the most downloaded and highest-rated apps in the category as an objective reference, highlighting the strengths and weaknesses of various adopted solutions.
After sharing the design goals with the brand, we structured the app's sitemap, organizing the main content into macro-sections: Podcasts, Radio, Music Mix. From there, we developed a streamlined and consistent customer journey in all navigation phases. Once the best solutions were identified and tested, the actual production phase began with wireframes and page layouts.
To validate our proposals, we made a series of usability tests with different individuals. An essential activity, both for identifying the most appreciated features and for generating new ideas to improve the UX.
