NISSIN
Nissin creator campaign
Client
Nissin
Services
strategy, creative direction, copywriting, influencer scouting
Industry
Food
The client
Nissin is the Japanese brand that invented instant noodles.
A pioneer that, for over 60 years, has brought the authenticity of ramen culture to the world through iconic brands such as Cup Noodles.
The challenge
Expand the new positioning developed by Triplesense, “The original, original”, across France and the UK. A concept built around Nissin’s pioneering role, while speaking to new generations.
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The solution
A TikTok-native campaign where Gen Z and young millennial creators bring the brand promise to life through their own personalities and creative voices.
A 360° approach
Our creative team managed the entire end-to-end process:
Scouting
We selected 8 TikTok creators relevant to Cup Noodles’ target audience (4 in France and 4 in the UK), looking beyond reach to find genuine affinity with the brand and its world.
Briefing
Together with Nissin, we defined and shared a framework designed to ensure consistency, while leaving room for creative freedom.
Each creator was asked to produce two 30-second videos:
Rooted in Japanese culture
Bold, expressive and distinctive
Grounded in authentic, everyday moments
Creative supervision
We worked closely with the creators throughout the production process, providing hands-on input on scripts and videos.
From the initial idea to the final piece of content, we managed every stage to translate the Cup Noodles world into distinctive content made for TikTok.
