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LAVAZZA
Lavazza loyalty program
LAVAZZA
Lavazza loyalty program
"My Lavazza" rewards the passion for coffee.
Client
Lavazza
Services
Brand identity, concept, graphic design, shooting, ux writing, art direction
Industry
Food & Beverage
Client
Lavazza
Services
Brand identity, concept, graphic design, shooting, ux writing, art direction
Industry
Food & Beverage
Client
Lavazza
Services
Brand identity, concept, graphic design, shooting, ux writing, art direction
Industry
Food & Beverage
01
The client
Lavazza, a global coffee brand, has revamped its Piacere Lavazza loyalty program to better connect with its community and strengthen its bond with target audiences:
Conscious consumer: Young, digital, sustainability- and quality-conscious audience.
Office consumer: Those who purchase in bars or stores.
02
The challenge
Redefine the visual identity and tone of voice of the program to adapt to various international touchpoints. An ambitious project that involved the renewal of the logo, naming, coordinated image, brand guidelines, graphic interface, and photography set.
03
The idea
We developed a visual and textual ecosystem for the website and touchpoints, conveying the values of pleasure, sharing, and community. Here are the areas we worked on:
01
The client
Lavazza, a global coffee brand, has revamped its Piacere Lavazza loyalty program to better connect with its community and strengthen its bond with target audiences:
Conscious consumer: Young, digital, sustainability- and quality-conscious audience.
Office consumer: Those who purchase in bars or stores.
02
The challenge
Redefine the visual identity and tone of voice of the program to adapt to various international touchpoints. An ambitious project that involved the renewal of the logo, naming, coordinated image, brand guidelines, graphic interface, and photography set.
03
The idea
We developed a visual and textual ecosystem for the website and touchpoints, conveying the values of pleasure, sharing, and community. Here are the areas we worked on:
01
The client
Lavazza, a global coffee brand, has revamped its Piacere Lavazza loyalty program to better connect with its community and strengthen its bond with target audiences:
Conscious consumer: Young, digital, sustainability- and quality-conscious audience.
Office consumer: Those who purchase in bars or stores.
02
The challenge
Redefine the visual identity and tone of voice of the program to adapt to various international touchpoints. An ambitious project that involved the renewal of the logo, naming, coordinated image, brand guidelines, graphic interface, and photography set.
03
The idea
We developed a visual and textual ecosystem for the website and touchpoints, conveying the values of pleasure, sharing, and community. Here are the areas we worked on:
new name and payoff
new name and payoff
new name and payoff
new name and payoff
My Lavazza. The loyalty program that rewards you
A message that immediately conveys a sense of belonging and evokes the program’s benefits.
new logo
new logo
new logo
new logo
The logo, simple and elegant, combines the coffee cup icon with the word "My" in italics, emphasizing the personal experience of the user.
new tone of voice
new tone of voice
new tone of voice
new tone of voice
A clear and engaging approach based on three pillars:
Emotional storytelling to convey the passion for coffee.
Direct language to explain the benefits immediately.
An inclusive tone to engage with the community.
loyalty levels
loyalty levels
loyalty levels
loyalty levels
Three loyalty levels: Coffee Lover, Coffee Master, Coffee Hero, each with its own symbol and identifying color.
New visual approach
Triplesense studied the entire visual and photographic identity of My Lavazza, making it recognizable and engaging. The images show people in real-life situations, while distinctive colors identify the different levels of the program. The circular cup icon becomes a key graphic element. We applied these guidelines to all digital touchpoints, ensuring a consistent experience across landing pages, banners, and emails.
New visual approach
Triplesense studied the entire visual and photographic identity of My Lavazza, making it recognizable and engaging. The images show people in real-life situations, while distinctive colors identify the different levels of the program. The circular cup icon becomes a key graphic element. We applied these guidelines to all digital touchpoints, ensuring a consistent experience across landing pages, banners, and emails.
New visual approach
Triplesense studied the entire visual and photographic identity of My Lavazza, making it recognizable and engaging. The images show people in real-life situations, while distinctive colors identify the different levels of the program. The circular cup icon becomes a key graphic element. We applied these guidelines to all digital touchpoints, ensuring a consistent experience across landing pages, banners, and emails.
New visual approach
Triplesense studied the entire visual and photographic identity of My Lavazza, making it recognizable and engaging. The images show people in real-life situations, while distinctive colors identify the different levels of the program. The circular cup icon becomes a key graphic element. We applied these guidelines to all digital touchpoints, ensuring a consistent experience across landing pages, banners, and emails.
Results
Triplesense carefully crafted every detail of the project, bringing to life a modern and engaging loyalty program in line with the needs of a digital and conscious audience.
Results
Triplesense carefully crafted every detail of the project, bringing to life a modern and engaging loyalty program in line with the needs of a digital and conscious audience.
Results
Triplesense carefully crafted every detail of the project, bringing to life a modern and engaging loyalty program in line with the needs of a digital and conscious audience.
Results
Triplesense carefully crafted every detail of the project, bringing to life a modern and engaging loyalty program in line with the needs of a digital and conscious audience.
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)