Marelli
A new video identity comes to life
Active Camber & Affordable 5G RedCap: two productions for a single creative vision.
Client
Marelli
Services
Video strategy, storytelling, art direction, video production, 3D, sound design
Industry
Automotive
01
The client
Marelli is a global leader in the automotive industry, active in cutting-edge technological innovation: from telematics and components to vehicle dynamics solutions. With deep roots in motorsport, it operates as a technological partner to leading OEMs.
02
The challenge
Translating Marelli's engineering into visual emotion, while maintaining absolute rigour. To do this on a global scale, we created the Marelli Video Guidelines, a system of rules that bring consistency to every production. We tested them immediately on two technologies: Active Camber, which is related to mechanics and road grip, and Affordable 5G RedCap, a software for connectivity.
03
The solution
Building on the guidelines, we chose a creative method that moves from emotion to technical detail. Each video opens with a high-impact image — the speed of the track, wet asphalt — then guides the viewer into the engineering heart of the product, where technology takes centre stage. A flexible formula, designed to achieve precise goals: making complexity accessible, engaging a B2B audience, and giving diverse projects a coherent, unmistakable visual identity.
THE OUTPUT
Video - Active Camber
Key message: “Rooted innovation”
Active Camber adjusts wheel tilt in real time to guarantee absolute grip and safety. This 3D and motion graphics video transforms this invisible component into the absolute protagonist. The video guides us inside the vehicle among sensors and actuators, revealing the technology at work beneath the surface. A highly visual, one-minute piece created for trade shows, social media channels, and OEM presentations.
Video - Affordable 5G RedCap
Key message: “Rooted innovation, powered connectivity”
From motorsport to the road, every millisecond counts. This video supports the launch of an integrated and accessible 5G connectivity, positioning Marelli as a pioneering brand. The concept builds a bridge between the racetrack and everyday life: the reliability forged in racing becomes available to a broad audience. The format expresses the same versatility as the first video, making it perfect for both large screens and digital B2B touchpoints.
Two videos, Two products, One shared vision
The value of the partnership between Triplesense Reply and Marelli grows stronger with every release. Shared guidelines ensure consistency; familiarity with the B2B sector makes it possible to translate technical complexity into effective communication; and the flexibility of the framework allows the same structure to be adapted to different content. The result is brand communication that builds a clear perception: Marelli as a synonym for advanced and accessible innovation.