marelli
marelli 100
Magneti Marelli 100.
Brand storytelling and podcasting.
Client
Marelli
Services
Website design, Brand content creation, Podcasting, Storytelling
Industry
Automotive
01
The solution
A digital experience project, developed in website and podcast form, for an exciting journey through time: a century of ideas, inventions and patents told by the brand.
The project
The journey is articulated through a storytelling which traces the 100-year history of Magneti Marelli in 12 themed chapter, 12 sparks.
For each discovery or innovation a spark is ignited to then be explored by listening.
Each chapter, available on the website in both text and audio, has been expanded and enriched to create a podcast on Spotify and Spreaker.
Awards
