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eden viaggi - alpitour World
Incredible but Eden.
The countryside
eden viaggi - alpitour World
Incredible but Eden.
The countryside
In the new campaign, serenity is the real plot twist.
Client
Eden Viaggi - Alpitour World
Services
Art direction, AI, Event communication
Industry
Travel, leisure
Client
Eden Viaggi - Alpitour World
Services
Art direction, AI, Event communication
Industry
Travel, leisure
Client
Eden Viaggi - Alpitour World
Services
Art direction, AI, Event communication
Industry
Travel, leisure
01
The client
Eden Viaggi, tour operator of the Alpitour World group, entrusted us with the study of the communication strategy and the creation of a cross-media campaign dedicated to its innovative travel offer.
02
The challenge
The goal was to communicate Eden's range of travel offers to "no frills" tourists, young people and adults used to planning vacations independently, offering them a mix of convenience, reliability and stress-free experiences. How to do this. By starting with a new creative concept that would highlight how planning a vacation often turns into a mission impossible in the maze of online choices. With Eden Viaggi, however, everything is solved with simplicity.
03
The solution
From this concept, we developed a script based on the ironic reworking of action movie stereotypes to highlight the more catastrophic aspects of do-it-yourself travel. The commercial, set in three different situations, portrays the tension of the protagonists as they plan their vacation, adopting typical language and poses from Hollywood blockbusters. The fast-paced rhythm and trailer-like suspense escalate with each scene, culminating in a relaxed atmosphere guaranteed by the "Incredible but Eden" tour operator in the finale.
01
The client
Eden Viaggi, tour operator of the Alpitour World group, entrusted us with the study of the communication strategy and the creation of a cross-media campaign dedicated to its innovative travel offer.
02
The challenge
The goal was to communicate Eden's range of travel offers to "no frills" tourists, young people and adults used to planning vacations independently, offering them a mix of convenience, reliability and stress-free experiences. How to do this. By starting with a new creative concept that would highlight how planning a vacation often turns into a mission impossible in the maze of online choices. With Eden Viaggi, however, everything is solved with simplicity.
03
The solution
From this concept, we developed a script based on the ironic reworking of action movie stereotypes to highlight the more catastrophic aspects of do-it-yourself travel. The commercial, set in three different situations, portrays the tension of the protagonists as they plan their vacation, adopting typical language and poses from Hollywood blockbusters. The fast-paced rhythm and trailer-like suspense escalate with each scene, culminating in a relaxed atmosphere guaranteed by the "Incredible but Eden" tour operator in the finale.
01
The client
Eden Viaggi, tour operator of the Alpitour World group, entrusted us with the study of the communication strategy and the creation of a cross-media campaign dedicated to its innovative travel offer.
02
The challenge
The goal was to communicate Eden's range of travel offers to "no frills" tourists, young people and adults used to planning vacations independently, offering them a mix of convenience, reliability and stress-free experiences. How to do this. By starting with a new creative concept that would highlight how planning a vacation often turns into a mission impossible in the maze of online choices. With Eden Viaggi, however, everything is solved with simplicity.
03
The solution
From this concept, we developed a script based on the ironic reworking of action movie stereotypes to highlight the more catastrophic aspects of do-it-yourself travel. The commercial, set in three different situations, portrays the tension of the protagonists as they plan their vacation, adopting typical language and poses from Hollywood blockbusters. The fast-paced rhythm and trailer-like suspense escalate with each scene, culminating in a relaxed atmosphere guaranteed by the "Incredible but Eden" tour operator in the finale.
The planning
The planning
The planning
For two consecutive years (2023 and 2024), the campaign was planned on TV, in cinemas, and on digital and social channels.
For two consecutive years (2023 and 2024), the campaign was planned on TV, in cinemas, and on digital and social channels.
For two consecutive years (2023 and 2024), the campaign was planned on TV, in cinemas, and on digital and social channels.
Backstage
Explore the set, the preparatory stages and the most intense moments of the commercial's making with our backstage video.
Backstage
Explore the set, the preparatory stages and the most intense moments of the commercial's making with our backstage video.
Backstage
Explore the set, the preparatory stages and the most intense moments of the commercial's making with our backstage video.
prizes
prizes
prizes
Key Awards
Eden Viaggi and Triplesense Reply received the Key Award, a recognition of the campaign's innovation and effectiveness, further solidifying the brand's position as a leader in the leisure industry.
Key Awards
Eden Viaggi and Triplesense Reply received the Key Award, a recognition of the campaign's innovation and effectiveness, further solidifying the brand's position as a leader in the leisure industry.
Key Awards
Eden Viaggi and Triplesense Reply received the Key Award, a recognition of the campaign's innovation and effectiveness, further solidifying the brand's position as a leader in the leisure industry.
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)