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Eden Viaggi
HolidAI Time. Social campAIgn.
Eden Viaggi
HolidAI Time. Social campAIgn.
Eden Viaggi launches its first AI-driven social communication campaign.
Client
Eden Viaggi
Services
Communication Strategy, Social Media, Art Direction, Copywriting, Prompt Design
Industry
Travel & Tourism
Client
Eden Viaggi
Services
Communication Strategy, Social Media, Art Direction, Copywriting, Prompt Design
Industry
Travel & Tourism
Client
Eden Viaggi
Services
Communication Strategy, Social Media, Art Direction, Copywriting, Prompt Design
Industry
Travel & Tourism
01
The brief
Launching Eden Viaggi's first AI-driven social communication campaign.
02
The challenge
Highlighting the human value that characterizes Eden's offerings through the creative use of Generative Artificial Intelligence.
03
The goal
Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.
01
The brief
Launching Eden Viaggi's first AI-driven social communication campaign.
02
The challenge
Highlighting the human value that characterizes Eden's offerings through the creative use of Generative Artificial Intelligence.
03
The goal
Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.
01
The brief
Launching Eden Viaggi's first AI-driven social communication campaign.
02
The challenge
Highlighting the human value that characterizes Eden's offerings through the creative use of Generative Artificial Intelligence.
03
The goal
Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.
The solution
Presenting the value of Eden holidays by focusing on an aspect that AI can't fully grasp: the emotions of real people who travel with the brand.Emotions made unique by the expertise of individuals who, unlike artificial intelligence, have experienced firsthand all the services and sensations offered by the destinations.
To tell this story, we selected some idiomatic expressions typical of those enjoying a vacation and used them as prompts for the tool.Phrases like "a beach from another world" or "a dreamy immersion" took shape in unexpected and surreal ways.
The result is an ironic and engaging campaign that showcases the full potential of AI but at the same time brings the human touch to the forefront.
The solution
Presenting the value of Eden holidays by focusing on an aspect that AI can't fully grasp: the emotions of real people who travel with the brand.Emotions made unique by the expertise of individuals who, unlike artificial intelligence, have experienced firsthand all the services and sensations offered by the destinations.
To tell this story, we selected some idiomatic expressions typical of those enjoying a vacation and used them as prompts for the tool.Phrases like "a beach from another world" or "a dreamy immersion" took shape in unexpected and surreal ways.
The result is an ironic and engaging campaign that showcases the full potential of AI but at the same time brings the human touch to the forefront.
The solution
Presenting the value of Eden holidays by focusing on an aspect that AI can't fully grasp: the emotions of real people who travel with the brand.Emotions made unique by the expertise of individuals who, unlike artificial intelligence, have experienced firsthand all the services and sensations offered by the destinations.
To tell this story, we selected some idiomatic expressions typical of those enjoying a vacation and used them as prompts for the tool.Phrases like "a beach from another world" or "a dreamy immersion" took shape in unexpected and surreal ways.
The result is an ironic and engaging campaign that showcases the full potential of AI but at the same time brings the human touch to the forefront.
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)