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Eden Viaggi

HolidAI Time. Social campAIgn.

Eden Viaggi launches its first AI-driven social communication campaign.

Client

Eden Viaggi

Services

Communication Strategy, Social Media, Art Direction, Copywriting, Prompt Design

Industry

Travel & Tourism

The brief

Launching Eden Viaggi's first AI-driven social communication campaign.

The challenge

Highlighting the human value that characterizes Eden's offerings through the creative use of Generative Artificial Intelligence.

The goal

Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.

The brief

Launching Eden Viaggi's first AI-driven social communication campaign.

The challenge

Highlighting the human value that characterizes Eden's offerings through the creative use of Generative Artificial Intelligence.

The goal

Strengthening the brand's positioning by underlining its flexible, affordable, and people-centric offerings.

Post in cui modi di dire sono interpretati con immagini AI, spesso rappresentandoli in modo letterale. Ad esempio "Un soggiorno che va a gonfie vele" è visualizzato con un divano con le vele e una forma a barca fra le onde.

The solution

Presenting the value of Eden holidays by focusing on an aspect that AI can't fully grasp: the emotions of real people who travel with the brand.Emotions made unique by the expertise of individuals who, unlike artificial intelligence, have experienced firsthand all the services and sensations offered by the destinations.
To tell this story, we selected some idiomatic expressions typical of those enjoying a vacation and used them as prompts for the tool.Phrases like "a beach from another world" or "a dreamy immersion" took shape in unexpected and surreal ways.

The result is an ironic and engaging campaign that showcases the full potential of AI but at the same time brings the human touch to the forefront.