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geox
The e-store one step ahead
geox
The e-store one step ahead
Geox takes a step forward with new website
Client
geox
Services
UX Design, UI Design, Copywriting, Data Analysis
Industry
Fashion
Client
geox
Services
UX Design, UI Design, Copywriting, Data Analysis
Industry
Fashion
Client
geox
Services
UX Design, UI Design, Copywriting, Data Analysis
Industry
Fashion
01
The client
As an Italian brand with a DNA specializing in footwear and apparel, Geox aims to provide everyone with the opportunity to bring a premium touch to their everyday life and improve their wellbeing.
02
The challenge
The redesign is part of a transformation for the brand, which aims to forge ongoing relationships with consumers and further consolidate its relevance in the market. Our goal? To support Geox in positioning itself as a premium lifestyle brand.
01
The client
As an Italian brand with a DNA specializing in footwear and apparel, Geox aims to provide everyone with the opportunity to bring a premium touch to their everyday life and improve their wellbeing.
02
The challenge
The redesign is part of a transformation for the brand, which aims to forge ongoing relationships with consumers and further consolidate its relevance in the market. Our goal? To support Geox in positioning itself as a premium lifestyle brand.
01
The client
As an Italian brand with a DNA specializing in footwear and apparel, Geox aims to provide everyone with the opportunity to bring a premium touch to their everyday life and improve their wellbeing.
02
The challenge
The redesign is part of a transformation for the brand, which aims to forge ongoing relationships with consumers and further consolidate its relevance in the market. Our goal? To support Geox in positioning itself as a premium lifestyle brand.
the project
the project
the project
Design, technologies and goals
The project involved a global change, already online in the first markets, with the aim of giving a fresh image of Geox and its products. We worked on a new user experience and renewed the user interface, while development activities, integration with pre-existing systems and content preparation were handled by Retail Reply.
The project involved a global change, already online in the first markets, with the aim of giving a fresh image of Geox and its products. We worked on a new user experience and renewed the user interface, while development activities, integration with pre-existing systems and content preparation were handled by Retail Reply.
Geox.com has also entered a replatforming process: we switched from the SiteGenesis version to the SFRA of Salesforce B2C Commerce Cloud technology, to gain new features and improve content management.
We based each phase of the work on four fundamental pillars:
Conversions
Branding
Loyalty
Omnichannel
conversions
Offering and storytelling to increase sales
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
conversions
Offering and storytelling to increase sales
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
conversions
Offering and storytelling to increase sales
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
conversions
Offering and storytelling to increase sales
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
branding
branding
branding
branding
Not just an e-commerce
We structured the redesign so that the new site is not just a purchasing point for footwear and apparel, but an environment to welcome people, engaging and inspiring them. We thus create a seamless line with the broad path of transformation that leads to Geox's positioning as a lifestyle brand.
loyalty
A new identity to keep customers close
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
loyalty
A new identity to keep customers close
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
loyalty
A new identity to keep customers close
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
loyalty
A new identity to keep customers close
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
omnichannel
A platform without limits
The last goal was to put Geox's omnichannel approach at the center. The User Experience is now developed in a circular fashion, spanning physical stores and online, to facilitate purchase and increase satisfaction.
omnichannel
A platform without limits
The last goal was to put Geox's omnichannel approach at the center. The User Experience is now developed in a circular fashion, spanning physical stores and online, to facilitate purchase and increase satisfaction.
omnichannel
A platform without limits
The last goal was to put Geox's omnichannel approach at the center. The User Experience is now developed in a circular fashion, spanning physical stores and online, to facilitate purchase and increase satisfaction.
omnichannel
A platform without limits
The last goal was to put Geox's omnichannel approach at the center. The User Experience is now developed in a circular fashion, spanning physical stores and online, to facilitate purchase and increase satisfaction.
A platform without limits
Geox.com is now sales-oriented and rich in inspiring, personalized content for a seamless experience. The project has successfully transitioned from e-commerce to e-boutique.
A platform without limits
Geox.com is now sales-oriented and rich in inspiring, personalized content for a seamless experience. The project has successfully transitioned from e-commerce to e-boutique.
A platform without limits
Geox.com is now sales-oriented and rich in inspiring, personalized content for a seamless experience. The project has successfully transitioned from e-commerce to e-boutique.
A platform without limits
Geox.com is now sales-oriented and rich in inspiring, personalized content for a seamless experience. The project has successfully transitioned from e-commerce to e-boutique.
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)