geox
The e-store one step ahead
Geox takes a step forward with new website
Client
geox
Services
UX Design, UI Design, Copywriting, Data Analysis
Industry
Fashion
the project
Design, technologies and goals
Geox.com has also entered a replatforming process: we switched from the SiteGenesis version to the SFRA of Salesforce B2C Commerce Cloud technology, to gain new features and improve content management.
We based each phase of the work on four fundamental pillars:
Conversions
Branding
Loyalty
Omnichannel
conversions
Offering and storytelling to increase sales
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
branding
Not just an e-commerce
We structured the redesign so that the new site is not just a purchasing point for footwear and apparel, but an environment to welcome people, engaging and inspiring them. We thus create a seamless line with the broad path of transformation that leads to Geox's positioning as a lifestyle brand.
loyalty
A new identity to keep customers close
Our team also handled the restyling of the visual identity of Geox's omnichannel loyalty program, Benefeet. In the new site, we redesigned the entry points along the customer journey, featuring callbacks on the homepage, personal areas, and product listing pages. The program was enhanced and pushed with email marketing activities.
omnichannel
A platform without limits
The last goal was to put Geox's omnichannel approach at the center. The User Experience is now developed in a circular fashion, spanning physical stores and online, to facilitate purchase and increase satisfaction.
A platform without limits
Geox.com is now sales-oriented and rich in inspiring, personalized content for a seamless experience. The project has successfully transitioned from e-commerce to e-boutique.