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Genertel
100% Digital Insurance
Genertel
100% Digital Insurance
A new Genertel,
100% digital
Client
Genertel
Services
UI / UX Design, Art direction, Motion Graphic
Industry
Insurance
Client
Genertel
Services
UI / UX Design, Art direction, Motion Graphic
Industry
Insurance
Client
Genertel
Services
UI / UX Design, Art direction, Motion Graphic
Industry
Insurance
01
The brief
The brand launches a new Genertel, 100% digital. A path of innovation that redesigns processes, skills, and business models. The strategy aims to increase (by 40%) market share in the direct channel and customer satisfaction index.
02
The challenge
Genertel aims to become the first major Italian insurtech, which is why it requires a radically new digital ecosystem (website, reserved area, and mobile app), designed for an easy, convenient, and personalized user experience, capable of giving the user total autonomy and flexibility in managing the insurance relationship.
01
The brief
The brand launches a new Genertel, 100% digital. A path of innovation that redesigns processes, skills, and business models. The strategy aims to increase (by 40%) market share in the direct channel and customer satisfaction index.
02
The challenge
Genertel aims to become the first major Italian insurtech, which is why it requires a radically new digital ecosystem (website, reserved area, and mobile app), designed for an easy, convenient, and personalized user experience, capable of giving the user total autonomy and flexibility in managing the insurance relationship.
01
The brief
The brand launches a new Genertel, 100% digital. A path of innovation that redesigns processes, skills, and business models. The strategy aims to increase (by 40%) market share in the direct channel and customer satisfaction index.
02
The challenge
Genertel aims to become the first major Italian insurtech, which is why it requires a radically new digital ecosystem (website, reserved area, and mobile app), designed for an easy, convenient, and personalized user experience, capable of giving the user total autonomy and flexibility in managing the insurance relationship.
The mission
Rethinking journey and design.
To make the platform intuitive, functional and customizable, we at Triplesense have revolutionized it. "Simplicity" is the key word that guided us throughout the restyling and redesign of Genertel.it and its mobile application.
We have renewed:
the user experience to support the customer journey;
the graphic interface;
the Design System.
The mission
Rethinking journey and design.
To make the platform intuitive, functional and customizable, we at Triplesense have revolutionized it. "Simplicity" is the key word that guided us throughout the restyling and redesign of Genertel.it and its mobile application.
We have renewed:
the user experience to support the customer journey;
the graphic interface;
the Design System.
The mission
Rethinking journey and design.
To make the platform intuitive, functional and customizable, we at Triplesense have revolutionized it. "Simplicity" is the key word that guided us throughout the restyling and redesign of Genertel.it and its mobile application.
We have renewed:
the user experience to support the customer journey;
the graphic interface;
the Design System.
La metodologia
More consistency and innovation.
Our design approach involved different work phases:
La metodologia
More consistency and innovation.
Our design approach involved different work phases:
La metodologia
More consistency and innovation.
Our design approach involved different work phases:
1 | Expert Review
During the analysis we presented our main proposals to the customer for intervention and modification of the platform.
2 | Codesign
Together, we have identified the best ways to develop, getting a shared result in terms of wireframing and layout.
3 | User-Experience
We have developed a user experience that was engaging and "frictionless" thanks to clear information, as well as fluid and personalized navigation.
4 | Customer Journey
We have ensured consistency on all digital touchpoints (website, app, reserved area) and in all navigation paths.
5 | Process digitization
We turned the user into the protagonist: maximum autonomy in the management of insurance assets and freedom in contacting the sales network.
6 | Digital Style Guide
We have created a system based on “atomic design”, which allows the coherent realization of new interface elements.
7 | Continuous testing and improvement
We conducted some user tests, to verify the implementation phases and to get new insights.
1 | Expert Review
During the analysis we presented our main proposals to the customer for intervention and modification of the platform.
2 | Codesign
Together, we have identified the best ways to develop, getting a shared result in terms of wireframing and layout.
3 | User-Experience
We have developed a user experience that was engaging and "frictionless" thanks to clear information, as well as fluid and personalized navigation.
4 | Customer Journey
We have ensured consistency on all digital touchpoints (website, app, reserved area) and in all navigation paths.
5 | Process digitization
We turned the user into the protagonist: maximum autonomy in the management of insurance assets and freedom in contacting the sales network.
6 | Digital Style Guide
We have created a system based on “atomic design”, which allows the coherent realization of new interface elements.
7 | Continuous testing and improvement
We conducted some user tests, to verify the implementation phases and to get new insights.
1 | Expert Review
During the analysis we presented our main proposals to the customer for intervention and modification of the platform.
2 | Codesign
Together, we have identified the best ways to develop, getting a shared result in terms of wireframing and layout.
3 | User-Experience
We have developed a user experience that was engaging and "frictionless" thanks to clear information, as well as fluid and personalized navigation.
4 | Customer Journey
We have ensured consistency on all digital touchpoints (website, app, reserved area) and in all navigation paths.
5 | Process digitization
We turned the user into the protagonist: maximum autonomy in the management of insurance assets and freedom in contacting the sales network.
6 | Digital Style Guide
We have created a system based on “atomic design”, which allows the coherent realization of new interface elements.
7 | Continuous testing and improvement
We conducted some user tests, to verify the implementation phases and to get new insights.
The solution
Simplicity and technology.
The Genertel digital ecosystem is now reborn in the name of simplicity and technology. Thanks to leaner procedures, an effective design system and advanced technologies, users can easily and independently access the entire Genertel insurance offerings: from the choice of the policy to the opening of the contract, up to the management of claims. Everything is in their hands.
The solution
Simplicity and technology.
The Genertel digital ecosystem is now reborn in the name of simplicity and technology. Thanks to leaner procedures, an effective design system and advanced technologies, users can easily and independently access the entire Genertel insurance offerings: from the choice of the policy to the opening of the contract, up to the management of claims. Everything is in their hands.
The solution
Simplicity and technology.
The Genertel digital ecosystem is now reborn in the name of simplicity and technology. Thanks to leaner procedures, an effective design system and advanced technologies, users can easily and independently access the entire Genertel insurance offerings: from the choice of the policy to the opening of the contract, up to the management of claims. Everything is in their hands.
The platform, designed in Agile, integrates 5 different technologies:
Data & Cloud: to improve pricing and engagement;
AI: to estimate the amount of a claim with videos / photos;
Augmented Reality: to recreate the types of damage;
Conversational interfaces: to communicate via chatbot.
Biometric: to report a claim from video;
Results
Our rationalization and design interventions give the user flexibility, ease of use and immediacy.
Results
Our rationalization and design interventions give the user flexibility, ease of use and immediacy.
Results
Our rationalization and design interventions give the user flexibility, ease of use and immediacy.
1 sec.
1 sec.
1 sec.
AI-generated tracks broadcasted on radio
3 min.
3 min.
3 min.
personalized songs generated during the event
1 min.
1 min.
1 min.
summary podcasts created
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)