fondazione Agnelli, fondazione de agostini
FuTUri. Brand strategy
Navigating the educational path
Client
Banca di Asti
Services
UX/UI Design, Art direction, Brand Identity
Industry
Education
01
The challenge
Between 12 and 14 years, it is not always easy to navigate one's educational path: there are so many options that sometimes one can feel lost without the right guidance.
02
The solution
For this reason, we developed Futuri: the new digital platform that guides students through a personalized three-year orientation path, under the guidance of their own teaching team.
Futuri helps to discover one's inclinations and to enhance one's strengths, to improve learning, reduce inequalities, and guide towards more informed higher education choices.
The mission
Brand Strategy
Naming and Logo
visual identity
tone of voice
the brand strategy
Naming and Logo
The logo divided into three blocks symbolizes a developing identity, while the "you" in the center of the name represents the centrality of the person: girls and boys with their respective peculiarities, whose journeys in progress are the heart of the project and the platform.
Visual Identity
The concept of identity in construction is also emphasized by the use of simple geometric shapes, which fit together and combine to create always different figures. With the choice of soft and primary colors and a very clean graphic layout, we wanted to create an environment which would have been perceived as warm and familiar, not noisy.
il design
The Goal
Creating a user experience for the digital platform that enables differentiated paths and functionalities for different targets:
il design
The Workshop
We have structured our remote workshop activities to stimulate dialogue and creativity, transforming the participants into co-creators of the project.
In separate sessions, designers, teachers and stakeholders have engaged in an analysis aimed at:
1. Identifying the people involved in the orientation process and the key moments of the three-year term.
2. Understanding the needs and frustrations related to the orientation pathway.
3. Identifying opportunities and solutions that the platform can offer.
The needs
From here, we have outlined the main needs that emerged:
Exploration of talents, inclinations, early interests.
Understanding of the external reality and self-knowledge.
Mapping of strengths and areas for improvement.
Suggestion of the most rewarding choices.
Involvement of families in the process.
The solution
Subsequently, the team identified the answers and tools to be provided on the platform:
Guidance teaching modules.
Informative resources on study and training paths.
Periodic assessment of cognitive and non-cognitive skills.
Balance of acquired skills.
Presentation of possible success scenarios.
Periodic sharing of results on the platform.
Once the best design solutions has been identified, our UX/UI team has created prototypes, on which we conducted several testing sessions, even with people outside the project, in order to obtain quality data and insights before the online release.
Finally, together with Go Reply, we tackled the technical development of the platform, including backend, frontend, cloud projects for data analytics, and machine learning algorithms.