For the business and beyond.
Client
FCA Fleet & Business
Services
Art direction, Copywriting, Social Ads
Industry
Automotive
01
The project
A new FCA Fleet and Business digital campaign aimed at EMEA markets.
Starting from the direct and impactful concept, “For your business and beyond”, we developed the creative proposals.
We realized all the campaign material: print (A4), canvas, 300x250 banner, social adv carousel, DEM and landing page.
Each element has been set up to be adapted to all FCA brands: Alfa Romeo, Jeep, Fiat, Abarth, Lancia (only Italy) e Fiat Professional. This strategy allows the EMEA markets ample margins for customization and flexibility in the choice of models to promote.
