From multi-country campaigns to promotional video
The client
Drivalia, a company offering flexible car rental solutions for individuals and businesses, has entrusted us with its 2025 multi-country communication campaigns and the launch of a new video for its Drivalia E+Share service.
The challenge
Revamp Drivalia’s communication by speeding up production without compromising creative quality.
The goal
Effectively convey the brand’s innovation and flexibility while maintaining consistency and impact across multiple markets.
Speed, consistency, and impact: Drivalia’s multi-country campaigns.
To support Drivalia during the main stages of the year, from Back to School to the winter holidays, we created multi-country campaigns based on the concept of each occasion and divided into four key services: Rent, Share, Lease and Subscribe.
Key strengths include:
AI optimisation: thanks to AI-powered cutting and adaptation of massive assets, creatives were automatically adapted to various formats and touchpoints, improving visual composition without compromising quality.
Cross-channel precision: accurate definition of safe areas ensured optimal visibility across every channel.
Localisation: Each campaign was adapted to the language of the target country to communicate directly and meaningfully with each market.
Every stage, from concept to post-production, was optimized for speed, control, and cinematic quality.
The final result is a video that not only showcases the new livery but also tells Drivalia’s vision: accessible, electric mobility that is constantly evolving.
Starting from a limited set of images, we built an immersive narrative that takes viewers through the streets of Turin, Milan, Rome, and Lyon.
Using AI, we were able to generate storyboards, animate vehicles, and recreate realistic locations efficiently.
Three elements made the project particularly distinctive:
Product Placement: Seamless integration of vehicles and products into scenes, with natural realism and no need for physical shooting.
AI Actors: Custom virtual characters that embody Drivalia's image and values.
Location Simulation: Digitally created environments that faithfully reproduce urban atmospheres, eliminating the need for physical locations and reducing time and costs.
