De Nora
Rebranding & full redesign
Towards a new De Nora
Client
De Nora
Services
UX Design, UI Design, Art Direction, Copywriting, Development, Data Analysis
Industry
Electrochemical Technology, Water Treatment, Green Hydrogen
01
The client
De Nora is a pioneering company in electrochemical solutions and technologies for water, green hydrogen, and circular processes, with a growing global presence.
The collaboration with Triplesense Reply began with the launch of the Energy Transition website.
02
The challenge
To communicate and consolidate De Nora’s transformation - from a product provider to a full solutions partner - while strengthening its international positioning and bringing the brand closer to its customers.
the solution
Rethinking Brands. Redesigning Experiences.
To address these needs, Triplesense Reply led an integrated rebranding and corporate website redesign project at 360°, designed to showcase the company’s evolution and build a cohesive, recognizable, and user-centric digital ecosystem.
The process was grounded in workshops with internal teams and interviews with the sales network, providing strategic insights to guide every phase of the project.
Rebranding
Una nuova identità
A partire dall’ambition di De Nora, “Essere pionieri di soluzioni pulite per acqua, idrogeno, circolarità, e processi elettrochimici, al fianco dei clienti verso operazioni sostenibili”, nasce il nuovo payoff “Dare. Develop. Deliver.” Una sintesi che racchiude il DNA pionieristico del brand e lo traduce in azione, valorizzandone l'impatto reale.
Questo approccio ha guidato anche l’evoluzione del linguaggio: più accessibile, concreto e customer-centric.
Il progetto ha incluso lo sviluppo di una visual identity rinnovata, capace di evolvere i codici del brand, preservandone la riconoscibilità.
Al verde distintivo di De Nora si affianca un blu che comunica affidabilità e spinta all’innovazione.
La nuova palette è arricchita da icone e pattern dinamici, progettati per esprimere tutto il movimento e l’energia del marchio.
redesign & development
A seamless, intuitive user experience
The corporate website redesign created a dynamic and accessible digital hub, resulting in a platform that is:
Conversion-oriented, with intuitive paths and multiple access points to De Nora’s technologies.
User-focused, with navigation designed to support diverse goals and user types.
Brand-enhancing, with engaging content and a coherent and approachable tone of voice.
The project was built using a headless CMS, enabling scalable multilingual management, fast content updates, and integrated SEO tools.
Moreover, this architecture ensures consistency across languages and full operational autonomy for the client, while maintaining flexibility for site evolution and optimization of organic performance.
The campaign
Results
From the new payoff to the visual identity, from the website redesign to the institutional video, the collaboration with De Nora confirms Triplesense Reply as a strategic and creative partner. A team capable of transforming technology into storytelling and turning ideas into tangible experiences.