LEO: a natural conversational experience.
The client
BYD (Build Your Dreams) is a high‑tech multinational leveraging technology for a better life. Founded in 1995 as a rechargeable battery manufacturer, BYD has grown into a diversified enterprise operating in the automotive, rail transit, new energy, and electronics sectors. The company now manages over 30 industrial parks across China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India.
The challenge
Revolutionising the exploration of BYD's range of cars and technologies by creating an interactive, accessible and personalised point of contact that authentically conveys the value of innovation.
Interactions that count
conversion rate, with peaks up to 27%
of replies aimed at conversion
conversations in only two month
LEO is designed to:
Interact in real time, via both voice and text.
Deliver smooth, coherent conversations aligned with the brand’s tone of voice.
Understand user needs in both guided and open‑ended journeys.
Serve dynamic content through a generative interface that includes images, videos, cost simulators, interactive galleries, and commercial contact points (direct links to test drives, dealership map, promotions and sales assistance).
A new standard in brand interaction
LEO is redefining the relationship between brands and users. It’s a winning mix of artificial intelligence, user experience, and human touch — expanding the horizons of conversational engagement.