BYD
LEO, THE AI AGENT WHO GUIDES YOU
LEO: a natural conversational experience.
Client
BYD
Services
AI, Development, UX Design, UI Design, Copywriting, Data Analysis
Industry
Automotive
01
The client
BYD (Build Your Dreams) is a high‑tech multinational leveraging technology for a better life. Founded in 1995 as a rechargeable battery manufacturer, BYD has grown into a diversified enterprise operating in the automotive, rail transit, new energy, and electronics sectors. The company now manages over 30 industrial parks across China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India.
02
The challenge
Revolutionising the exploration of BYD's range of cars and technologies by creating an interactive, accessible and personalised point of contact that authentically conveys the value of innovation.
The results
Interactions that count
conversion rate, with peaks up to 27%
of replies aimed at conversion
conversations in only two month
LEO is designed to:
Interact in real time, via both voice and text.
Deliver smooth, coherent conversations aligned with the brand’s tone of voice.
Understand user needs in both guided and open‑ended journeys.
Serve dynamic content through a generative interface that includes images, videos, cost simulators, interactive galleries, and commercial contact points (direct links to test drives, dealership map, promotions and sales assistance).
The technology
A smart core for a superior experience
LEO is powered by an advanced combination of AI components and tailored tools that ensure reliability, high performance, and continuous improvement:
Generative AI models optimized for response times under 300 milliseconds.
A proprietary BYD knowledge base built from certified content including product sheets, technical documents, brand policies, multimedia assets, and core brand values.
Integration of Retrieval‑Augmented Generation (RAG) and knowledge graphs to ensure relevant, up‑to‑date, and brand‑consistent responses.
Ongoing optimization through observability and real‑time performance monitoring.
the advantage
A new standard in brand interaction
LEO is redefining the relationship between brands and users. It’s a winning mix of artificial intelligence, user experience, and human touch — expanding the horizons of conversational engagement.