biogen
Biogen – SIN 2024
Immersed in Innovation
Client
Biogen
Services
Phygital event, concept, graphic design, shooting, art direction, storytelling
Industry
Pharma
The technology
Holobox is an advanced holographic display that projects realistic 3D images, creating the illusion of objects and people floating in space. It can display life-sized figures, people, and products for ultra-realistic experiences. Versatile and impactful, Holobox is ideal for phygital events, live streaming, conferences, and interactive showcases.
The project
We realised ten video-interviews of three experts of the Biogen research. The videos were projected at life size on three Holobox screens in the stand. This allowed visitors to virtually interact with the experts as if they were physically present. Each video session was followed by invitations to attend the thematic panels, creating a continuous dialogue between the audience and the brand. Triplesense handled the concept, video format, shooting, and technological realization of the project.
Results
The Biogen stand was one of the most visited and appreciated at the SIN Congress 2024. The holographic experience sparked great interest and curiosity, engaging numerous people who were able to explore the future of neurology thanks to an innovative technological format.