banca di asti
Website redesign
The new Banca di Asti website: simplicity, proximity, and digital innovation at the core.
Client
Banca di Asti
Services
UX Design, UI Design, Copywriting, Data Analysis
Industry
Banking & Finance
01
The client
Founded in 1842, Banca di Asti is a trusted and well-established institution, focused on building long-term relationships and delivering real value. With a strong foundation in listening and innovation, the bank continues to evolve as a reliable, people-first partner.
02
The challenge
To rethink the bank’s digital positioning by putting accessibility, clarity, and human connection at the center. Key goals included redesigning the information architecture and making the offer easier to explore and more engaging.
the project
A welcoming and innovative experience
Thanks to a structured process of analysis, co-design, and active listening, we created a platform that’s inclusive, easy to use, and tailored to both existing clients and new audiences.
The experience is shaped around four key pillars: simplified product access, always-on support, dynamic content, and features that build trust and transparency.
the technology
A next-generation digital architecture
The new site is powered by a Digital Experience Platform (DXP) — not just a CMS, but a flexible, scalable ecosystemdesigned to manage, deliver, and optimize digital experiences. It ensures high security standards, excellent SEO performance, a seamless experience on all devices, and full editorial control for Banca di Asti’s content team.
La brand strategy
A tone of voice that feels human and trustworthy
As part of the redesign, we evolved the bank’s tone of voice to be clearer, more inclusive, and closer to people’s everyday needs. The website becomes a true hub for guidance and connection — with a language that simplifies, supports, and builds lasting relationships.
THE OPPORTUNITIES
A launchpad for long-term growth
This redesign is just the beginning of a broader omnichannel strategy. In collaboration with Triplesense Reply, Banca di Asti is progressively evolving its digital and physical touchpoints — with the aim of strengthening brand presence, expanding beyond its branch network, and connecting with new customer segments.
