The new Banca di Asti website: simplicity, proximity, and digital innovation at the core.
The client
Founded in 1842, Banca di Asti is a trusted and well-established institution, focused on building long-term relationships and delivering real value. With a strong foundation in listening and innovation, the bank continues to evolve as a reliable, people-first partner.
The challenge
To rethink the bank’s digital positioning by putting accessibility, clarity, and human connection at the center. Key goals included redesigning the information architecture and making the offer easier to explore and more engaging.
A welcoming and innovative experience
Thanks to a structured process of analysis, co-design, and active listening, we created a platform that’s inclusive, easy to use, and tailored to both existing clients and new audiences.
The experience is shaped around four key pillars: simplified product access, always-on support, dynamic content, and features that build trust and transparency.
A tone of voice that feels human and trustworthy
As part of the redesign, we evolved the bank’s tone of voice to be clearer, more inclusive, and closer to people’s everyday needs. The website becomes a true hub for guidance and connection — with a language that simplifies, supports, and builds lasting relationships.
