Alpitour World
Alpitour World: a universe of people
A multichannel campaign to create an emotional connection with the audience at a challenging time.
Client
Nissin
Services
concept, graphic design, shooting, art direction, storytelling
Industry
Food
03
The project
A TV spot and a social, radio, and print campaign to respond to today’s tourism challenges and demonstrate closeness to people.
01
The client
Alpitour World: the leader of tourism in Italy, a global ecosystem that oversees the entire travel supply chain, guaranteeing market-leading standards of assistance and security.
02
The challenge
To communicate the reliability of Alpitour World in a global scenario marked by uncertainty. The objective was to transform "protection" from an abstract concept into a human benefit: a system of guarantees that does not rely on cold algorithms, but on the dedication of a network of people.
Solution and Concept
A universal insight, for a real impact
When we travel, there is a small ritual we all perform upon arriving at our destination: texting those waiting at home. The campaign starts from this universal gesture to communicate something clear: behind such a simple message, there are many people working for your peace of mind.
It is precisely this human presence that makes the Group's promise extremely concrete: a certainty that translates into advantages such as flexibility, locked-in prices, and guaranteed return.
Because between a booked holiday and a protected holiday, there is a world. Alpitour World.
Output
TV as the starting point
The project came to life through an emotional TV spot that united all the Group's brands under a single voice: Alpitour, Bravo, Francorosso, Eden Viaggi, Turisanda1924, and Neos.
In parallel, the narrative expanded to radio, print, and finally to digital and social channels, where we tailored the specific advantages of Eden Viaggi and Alpitour for a direct connection with the audience.
