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AC milan X Skrill

#tap&move

AC milan X Skrill

#tap&move

AC milan X Skrill

#tap&move

A TikTok Challenge for the new Skrill and AC Milan digital campaign.

Client

AC Milan; Skrill

Services

Art direction, Copywriting Communication Strategy, Social Media

Industry

Finance

Client

AC Milan; Skrill

Services

Art direction, Copywriting Communication Strategy, Social Media

Industry

Finance

Client

AC Milan; Skrill

Services

Art direction, Copywriting Communication Strategy, Social Media

Industry

Finance

Client

AC Milan; Skrill

Services

Art direction, Copywriting Communication Strategy, Social Media

Industry

Finance

01

01

01

01

The idea

The concept of the challenge follows the business model: with Skrill - Global Payments Partner di AC Milan - you can transfer money to anyone with a tap on your smartphone. What if you could do the same to move what’s around you? 

The challenge

The TikTok creators are invited to make videos in which the action of tapping on their smartphone triggers the movement of objects, clothing, furniture, animals, with a surprising effect.

Five Milan players and Two Legends were the first to take up the challenge, kicking off with a tap on the smartphone screen.

The challenge

The TikTok creators are invited to make videos in which the action of tapping on their smartphone triggers the movement of objects, clothing, furniture, animals, with a surprising effect.

Five Milan players and Two Legends were the first to take up the challenge, kicking off with a tap on the smartphone screen.

The challenge

The TikTok creators are invited to make videos in which the action of tapping on their smartphone triggers the movement of objects, clothing, furniture, animals, with a surprising effect.

Five Milan players and Two Legends were the first to take up the challenge, kicking off with a tap on the smartphone screen.

The challenge

The TikTok creators are invited to make videos in which the action of tapping on their smartphone triggers the movement of objects, clothing, furniture, animals, with a surprising effect.

Five Milan players and Two Legends were the first to take up the challenge, kicking off with a tap on the smartphone screen.

The challenge

The TikTok creators are invited to make videos in which the action of tapping on their smartphone triggers the movement of objects, clothing, furniture, animals, with a surprising effect.

Five Milan players and Two Legends were the first to take up the challenge, kicking off with a tap on the smartphone screen.

The results


The results


The results


The results


The results


Più di 353 milioni di views online
Più di 106mila video creati
Tasso di engagement: 12,4%
La campagna è stata realizzata dal 27 dicembre 2020 al 1 gennaio 2021.

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© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Triplesense Inspirations

The newsletter that offers samples of trends, insights, creativity, and interesting projects. Help yourself and let yourself be inspired.

SUBSCRIBE

© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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