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ABB
Motion Drives Campaigns
ABB
Motion Drives Campaigns
Triplesense leads the launch of the new drives range
Client
ABB
Services
Strategy, Copywriting, Art directing, Social media managing
Industry
Manufacturing
Client
ABB
Services
Strategy, Copywriting, Art directing, Social media managing
Industry
Manufacturing
Client
ABB
Services
Strategy, Copywriting, Art directing, Social media managing
Industry
Manufacturing
01
01
01
The client
A global leader in machinery drives, ABB's Drives division continues to push the boundaries of automation by developing efficient and reliable solutions for precise machine control in various industrial segments.
02
02
02
The challenge
For the integrated launch of the series, ABB Drives intends to build an effective strategy to draw their target audience's attention: machine manufacturers (OEMs) in four main industrial segments (Crane, Food&Beverage, HVACR, Ceramic).
03
03
03
The products
For ABB Drives, automation stands for innovation and the future. It is with this in mind that the brand updates and improves its products, seeking continuous evolution. The ACS180 - ACS280 - ACS380 series is part of the machinery drives family, and is distinguished by versatility, reliability and efficiency.
the project
the project
the project
Strategy and touchpoints for successful action
To initiate the work, we defined key points for strategy:
Target-centered
Omnichannel
Segmented and differentiated
Ready to intercept specific needs
Strategy and touchpoints for successful action
To initiate the work, we defined key points for strategy:
Target-centered
Omnichannel
Segmented and differentiated
Ready to intercept specific needs
Strategy and touchpoints for successful action
To initiate the work, we defined key points for strategy:
Target-centered
Omnichannel
Segmented and differentiated
Ready to intercept specific needs
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
the campaign
A concept that pushes beyond communication
“Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise controland reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.
While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.
the campaign
A concept that pushes beyond communication
“Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise controland reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.
While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.
the campaign
A concept that pushes beyond communication
“Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise controland reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.
While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.
the campaign
A concept that pushes beyond communication
“Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise controland reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.
While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.
Results
The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.
Results
The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.
Results
The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.
Results
The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)