abb
SACE shines with the adv
A virtual launch event, for the new future-ready circuit breaker.
The Output
Starting from the idea that evolving means improving in change, we came up with the new concept, "Intelligence evolves, excellence remains."
On this conceptual and value-based framework, the new marketing automation adv campaign was born, articulated in several phases and planned on social, web and mail channels. In parallel, a sentiment analysis monitored the response of the target audience in real time.
For the ABB corporate website, our team redesigned the SACE range hub page and developed two dedicated product pages for the SACE Tmax XT and SACE Emax 2 switches, incorporating innovative design and storytelling elements.
The Final Result
A renewed image of the range, more aligned with today's needs;
Improved understanding of product performance by the target audience;
A comprehensive and informative web area with detailed content.