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abb
SACE shines with the adv
abb
SACE shines with the adv
A virtual launch event, for the new future-ready circuit breaker.
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
Electrification
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
B2B - Electrification
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
Electrification
01
The challenge
ABB SACE circuit breakers are among the most successful products of ABB Electrification. Known for their quality and precision, they are a benchmark in the industry. ABB also needs to communicate the latest and lesser-known features of the series to a professional target audience, including installers, designers, and wholesalers.
02
The mission
ABB entrusted us with the study of a new communication campaign. We also created a hub-page with product subpages for the corporate website. The goal was, on one hand, to confirm the all-time reliability of SACE products, and on the other, to highlight their innovative connectivity features -an important chapter in a long history of excellence.
01
The challenge
ABB SACE circuit breakers are among the most successful products of ABB Electrification. Known for their quality and precision, they are a benchmark in the industry. ABB also needs to communicate the latest and lesser-known features of the series to a professional target audience, including installers, designers, and wholesalers.
02
The mission
ABB entrusted us with the study of a new communication campaign. We also created a hub-page with product subpages for the corporate website. The goal was, on one hand, to confirm the all-time reliability of SACE products, and on the other, to highlight their innovative connectivity features -an important chapter in a long history of excellence.
01
The challenge
ABB SACE circuit breakers are among the most successful products of ABB Electrification. Known for their quality and precision, they are a benchmark in the industry. ABB also needs to communicate the latest and lesser-known features of the series to a professional target audience, including installers, designers, and wholesalers.
02
The mission
ABB entrusted us with the study of a new communication campaign. We also created a hub-page with product subpages for the corporate website. The goal was, on one hand, to confirm the all-time reliability of SACE products, and on the other, to highlight their innovative connectivity features -an important chapter in a long history of excellence.
The Output
Starting from the idea that evolving means improving in change, we came up with the new concept, "Intelligence evolves, excellence remains."
On this conceptual and value-based framework, the new marketing automation adv campaign was born, articulated in several phases and planned on social, web and mail channels. In parallel, a sentiment analysis monitored the response of the target audience in real time.
For the ABB corporate website, our team redesigned the SACE range hub page and developed two dedicated product pages for the SACE Tmax XT and SACE Emax 2 switches, incorporating innovative design and storytelling elements.
The Output
Starting from the idea that evolving means improving in change, we came up with the new concept, "Intelligence evolves, excellence remains."
On this conceptual and value-based framework, the new marketing automation adv campaign was born, articulated in several phases and planned on social, web and mail channels. In parallel, a sentiment analysis monitored the response of the target audience in real time.
For the ABB corporate website, our team redesigned the SACE range hub page and developed two dedicated product pages for the SACE Tmax XT and SACE Emax 2 switches, incorporating innovative design and storytelling elements.
The Output
Starting from the idea that evolving means improving in change, we came up with the new concept, "Intelligence evolves, excellence remains."
On this conceptual and value-based framework, the new marketing automation adv campaign was born, articulated in several phases and planned on social, web and mail channels. In parallel, a sentiment analysis monitored the response of the target audience in real time.
For the ABB corporate website, our team redesigned the SACE range hub page and developed two dedicated product pages for the SACE Tmax XT and SACE Emax 2 switches, incorporating innovative design and storytelling elements.
The Final Result
A renewed image of the range, more aligned with today's needs;
Improved understanding of product performance by the target audience;
A comprehensive and informative web area with detailed content.
The Final Result
A renewed image of the range, more aligned with today's needs;
Improved understanding of product performance by the target audience;
A comprehensive and informative web area with detailed content.
The Final Result
A renewed image of the range, more aligned with today's needs;
Improved understanding of product performance by the target audience;
A comprehensive and informative web area with detailed content.
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)