Who we are
What we do
Explorations
Projects
News
Contact us
abb
VD4Evo. Launch event & campaign
abb
VD4Evo. Launch event & campaign
"Intelligence evolves, excellence stays".
The new campaign for the ABB SACE product range.
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
Electrification
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
B2B - Electrification
Client
ABB
Services
Adv campaign, Marketing Automation
Industry
Electrification
01
The product
The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.
02
The challenge
Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.
01
The product
The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.
02
The challenge
Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.
01
The product
The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.
02
The challenge
Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.
Concept
Evolution that empowers.
This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.
Concept
Evolution that empowers.
This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.
Concept
Evolution that empowers.
This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.
The teaser campaign
To announce the event and gather registrations, we created a suggestive teaser video and a direct email marketing activity targeting potential clients and interested individuals.
The teaser campaign
To announce the event and gather registrations, we created a suggestive teaser video and a direct email marketing activity targeting potential clients and interested individuals.
The teaser campaign
To announce the event and gather registrations, we created a suggestive teaser video and a direct email marketing activity targeting potential clients and interested individuals.
The virtual event
Motion graphics videos supporting the storytelling of VD4 evo.
Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.
Animated slides and infographics to enhance understanding and focus on information.
Broadcasting the prerecorded event with a live Q&A session.
The virtual event
Motion graphics videos supporting the storytelling of VD4 evo.
Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.
Animated slides and infographics to enhance understanding and focus on information.
Broadcasting the prerecorded event with a live Q&A session.
The virtual event
Motion graphics videos supporting the storytelling of VD4 evo.
Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.
Animated slides and infographics to enhance understanding and focus on information.
Broadcasting the prerecorded event with a live Q&A session.
The final result
To ensure post-event engagement, we launched another email marketing campaign and a series of social media content, including explanatory carousels highlighting product benefits, videos showcasing the most exciting event highlights, and thematic video pills featuring ABB experts' insights for those who couldn't attend.
The final result
To ensure post-event engagement, we launched another email marketing campaign and a series of social media content, including explanatory carousels highlighting product benefits, videos showcasing the most exciting event highlights, and thematic video pills featuring ABB experts' insights for those who couldn't attend.
The final result
To ensure post-event engagement, we launched another email marketing campaign and a series of social media content, including explanatory carousels highlighting product benefits, videos showcasing the most exciting event highlights, and thematic video pills featuring ABB experts' insights for those who couldn't attend.
The final result
To ensure post-event engagement, we launched another email marketing campaign and a series of social media content, including explanatory carousels highlighting product benefits, videos showcasing the most exciting event highlights, and thematic video pills featuring ABB experts' insights for those who couldn't attend.
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)
© 2025 · Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
Information (Candidate)