abb
VD4Evo. Launch event & campaign
"Intelligence evolves, excellence stays".
The new campaign for the ABB SACE product range.
Concept
Evolution that empowers.
This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.
The teaser campaign
To announce the event and gather registrations, we created a suggestive teaser video and a direct email marketing activity targeting potential clients and interested individuals.
The virtual event
Motion graphics videos supporting the storytelling of VD4 evo.
Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.
Animated slides and infographics to enhance understanding and focus on information.
Broadcasting the prerecorded event with a live Q&A session.
The final result
To ensure post-event engagement, we launched another email marketing campaign and a series of social media content, including explanatory carousels highlighting product benefits, videos showcasing the most exciting event highlights, and thematic video pills featuring ABB experts' insights for those who couldn't attend.