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Parallel Education: the platform designed for and with the teachers.

Parallel Education by Fondazione Agnelli is the digital space dedicated to teachers, created to enable peer training and the sharing of didactic practices.

Parallel Education: the platform designed for and with the teachers.

Parallel Education by Fondazione Agnelli is the digital space dedicated to teachers, created to enable peer training and the sharing of didactic practices.

CLIENT

FONDAZIONE AGNELLI

SERVICES

UI / UX Design, Art direction, Motion Graphic, Copywriting, Brand Strategy

CLIENT

FONDAZIONE AGNELLI

SERVICES

UI / UX Design, Art direction, Motion Graphic, Copywriting, Brand Strategy

Our mission

We completely renewed the platform to make it a highly intuitive, functional and indispensable tool in the everyday life of teachers.

Our mission

We completely renewed the platform to make it a highly intuitive, functional and indispensable tool in the everyday life of teachers.

The platform design

Collection of teachers’ needs

Co-design and online activation/launch

User experience

The brand strategy

Strategy and tone of voice

Social content creation

Storytelling & motion design

Il design della piattaforma

Abbattendo le distanze grazie agli strumenti digitali, un team di docenti di italiano, storia, matematica, scienze e inglese, dislocati lungo tutta la penisola, si è messo in gioco per due round di quattro giorni di workshop.

Il design della piattaforma

Abbattendo le distanze grazie agli strumenti digitali, un team di docenti di italiano, storia, matematica, scienze e inglese, dislocati lungo tutta la penisola, si è messo in gioco per due round di quattro giorni di workshop.

The design sprint

Thanks to digital tools, a team of teachers of Italian, History, Mathematics, Science and English from every part of Italy, broke down barriers and took part in two rounds of four days of workshops. Together with our designers, the teachers shared their personal experiences and suggestions to improve Parallel Education, following a five-steps process.

1: Mapping. Discussing with experts and teachers, we identified the main problems of the platform.

2: Sketch. The teachers themselves designed their proposals to reimagine Parallel Education, carrying out both individual and collaborative, convergent and divergent actions and activities.

3: Decide. Together we chose the best options to develop, coming collectively to a shared design.

4: Prototype. Our team of designers and UX has created the prototypes of two different versions, one with lighter modifications and one with more significant changes, starting from the selected ideas.

5: Test. We carried out 10 test sessions with "external" teachers, who had not participated in co-design, in order to gather insights and data to improve Parallel Education even before putting it online.

The result is a revolutionary platform with quicker procedures and a more engaging design.

The long compilation fields have been replaced by guided paths with intuitive actions such as multiple choices and configuration tools. Now, teachers can give and receive advice and get inspired through a repository of good practices and suggestions, encouraging exchange within the community.

These solutions have made it easier and more effective to use the platform, broadening its goals: in addition to exchanging knowledge, teachers can now receive support in the evaluation of students and compare the progress of their classeswith that of others.

Also, a new rewarding strategy recognizes teachers' spontaneous contribution on the platform, encouraging them to help other colleagues and empower the community.
The more teachers participate in Parallel Education, the more rewards they earn, referred to as 'bricks'.By collecting them, they can access new opportunities of professional growth, for example training courses. In this way, the exchange of knowledge within the community will be more and more stimulating.

The brand strategy

The pillars of the new Parallel Education are inspiration, exchange, support and growth. These values have lead our strategy and these are the results:

  • A new informative but engaging tone of voice.

  • A visual design based on the brand’s distinctive colors, recognizable flat graphics and essential illustrations.

  • A characterizing tagline: condividendo si impara.

The brand strategy

The pillars of the new Parallel Education are inspiration, exchange, support and growth. These values have lead our strategy and these are the results:

  • A new informative but engaging tone of voice.

  • A visual design based on the brand’s distinctive colors, recognizable flat graphics and essential illustrations.

  • A characterizing tagline: condividendo si impara.

Infine abbiamo aperto i canali Facebook e Instagram ufficiali ed elaborato un piano editoriale di contenuti, che comprende alcuni post di introduzione al mondo di Parallel Education e una serie di video pill di spiegazione delle varie funzionalità.

Credits

Credits

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

UX Lead

Jacopo Moretto

Art Director & Motion Designer

Andrea Gilardi

Copywriter

Elio Ugazio

UX Designer

Giulia Rosso, Noemi Bassi

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

UX Lead

Jacopo Moretto

Art Director & Motion Designer

Andrea Gilardi

Copywriter

Elio Ugazio

UX Designer

Giulia Rosso, Noemi Bassi

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

|

Information (Candidate)

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