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One Nation, One Podcast.

Introducing One Podcast App, the complete audio offering of the GEDI Group at your fingertips on your smartphone.

A wide-open window to a universe of news, entertainment, and music, the best in Italy for its quality and scope.

One Nation, One Podcast.

Introducing One Podcast App, the complete audio offering of the GEDI Group at your fingertips on your smartphone.

A wide-open window to a universe of news, entertainment, and music, the best in Italy for its quality and scope.

CLIENT

GEDI GROUP

SERVICES

UX/UI Design, Art direction, Visual Identity

CLIENT

GEDI GROUP

SERVICES

UX/UI Design, Art direction, Visual Identity

Our Mission

We collaborated with the GEDI brand to design the interface and content architecture, aiming to provide ease of use, instant searchability, and a captivating and original look & feel. An app that's easy to open but hard to close.

Our Mission

We collaborated with the GEDI brand to design the interface and content architecture, aiming to provide ease of use, instant searchability, and a captivating and original look & feel. An app that's easy to open but hard to close.

UX Process

Competitor Analysis

Content Organization & Wireframing

User Tests

UI Design

UI Benchmark

Visual Design

Design System Setup

The UX Process

A good user experience is fundamental to the success of an app. Our approach involved several design phases.

The UX Process

A good user experience is fundamental to the success of an app. Our approach involved several design phases.

Competitor Analysis

We used the most downloaded and highest-rated apps in the category as an objective reference, highlighting the strengths and weaknesses of various adopted solutions.

Content & Wireframing

After sharing the design goals with the brand, we structured the app's sitemap, organizing the main content into macro-sections: Podcasts, Radio, Music Mix. From there, we developed a streamlined and consistent customer journey in all navigation phases. Once the best solutions were identified and tested, the actual production phase began with wireframes and page layouts.

User Tests

To validate our proposals, we made a series of usability tests with different individuals. An essential activity, both for identifying the most appreciated features and for generating new ideas to improve the UX.

UI Design

Once the user experience was defined, we designed the graphic interface.

UI Design

Once the user experience was defined, we designed the graphic interface.

Benchmark

In this phase, the comparative analysis of market players was a useful source of inspiration to find an original and captivating visual identity.

Visual design

By prioritising simplicity and clarity, we designed an interface where the key actions required by the app were unequivocal, respecting the balance and hierarchy among elements. The choice of colors, fonts, and images was crucial in ensuring an agile and distinctive navigation.

Design System

In the end, we collected the entire Design System* of our proposal into a document: design principles and goals, functional patterns, style guidelines, and best practices. Everything that allowed our app to achieve its purpose in terms of aesthetic and functionality.

*The set of rules and guidelines that constitute a kind of "user manual" for the project.

Credits

Credits

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

UX Lead

Jacopo Moretto

Art Director & Motion Designer

Andrea Gilardi

Copywriter

Elio Ugazio

UX Designer

Giulia Rosso, Noemi Bassi

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

UX Lead

Jacopo Moretto

Art Director & Motion Designer

Andrea Gilardi

Copywriter

Elio Ugazio

UX Designer

Giulia Rosso, Noemi Bassi

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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