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You deserve transparency.

Crisis management through clearness.
Between 2020 and 2021, the Coronavirus pandemic affected companies and their production.  Miele got a high demand for dishwashers but didn’t cut corners to guarantee the quality of its products. The result was a major slowdown in deliveries and the brand decided to be honest and clear to explain the situation.


You deserve transparency.

Crisis management through clearness.
Between 2020 and 2021, the Coronavirus pandemic affected companies and their production.  Miele got a high demand for dishwashers but didn’t cut corners to guarantee the quality of its products. The result was a major slowdown in deliveries and the brand decided to be honest and clear to explain the situation.


CLIENT

MIELE

SERVICES

Communication Strategy, Social Media Art direction, Copywriting

CLIENT

MIELE

SERVICES

Communication Strategy, Social Media Art direction, Copywriting

Brief

Miele needed the perfect key to publicly manage the crisis and preserve a trustful relationship with its partners and customers.

Brief

Miele needed the perfect key to publicly manage the crisis and preserve a trustful relationship with its partners and customers.

Campaign

No self-absolution, nor frills. The creative team presented a clear claim: “You deserve transparency”. Miele apologized explaining the reason for the slowdown and promised “it will be up to expectations”.

Campaign

No self-absolution, nor frills. The creative team presented a clear claim: “You deserve transparency”. Miele apologized explaining the reason for the slowdown and promised “it will be up to expectations”.

Credits

Credits

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

Copywriter

Elio Ugazio

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

Copywriter

Elio Ugazio

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

|

Information (Candidate)

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