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Stereotypes against stereotypes.

Miele on occasion of International Women’s Day 2021.
March 8th is International Women’s Day, a commemoration of the fight for equal rights, not a holiday where you give out mimosa flowers and other gifts. Miele wants to celebrate women and distance itself from stereotypes.


Stereotypes against stereotypes.

Miele on occasion of International Women’s Day 2021.
March 8th is International Women’s Day, a commemoration of the fight for equal rights, not a holiday where you give out mimosa flowers and other gifts. Miele wants to celebrate women and distance itself from stereotypes.


CLIENT

MIELE

SERVICES

Communication Strategy, Social Media Art direction, Copywriting

CLIENT

MIELE

SERVICES

Communication Strategy, Social Media Art direction, Copywriting

The insight

Some still believe that science and technology are male-exclusive spaces. Actually, the contribution of women in STEM is extraordinary, yet almost overlooked.

The insight

Some still believe that science and technology are male-exclusive spaces. Actually, the contribution of women in STEM is extraordinary, yet almost overlooked.

The idea

A campaign that starts with stereotypes to turn them on their head, celebrating women’s technical genius and making the audience reflect on the pervasiveness of gender roles in a surprising way.

The idea

A campaign that starts with stereotypes to turn them on their head, celebrating women’s technical genius and making the audience reflect on the pervasiveness of gender roles in a surprising way.

Credits

Credits

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

Art Director

Andrea Gilardi

Copywriter

Elio Ugazio

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

Executive Creative Director

Francesco Milanesio

Creative Lead

Riccardo Albertazzi, Chiara Fissore

Art Director

Andrea Gilardi

Copywriter

Elio Ugazio

Project Manager

Martina Boccardi

Social Media Manager

Anna Negro

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

|

Information (Candidate)

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