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Gate unlocks the future of mobility.

An innovative service for a seamless experience of green commercial transport.

Gate unlocks the future of mobility.

An innovative service for a seamless experience of green commercial transport.

GATE, Green & Advanced Transport Ecosystem, is the new Iveco Group's company born to make the electric transition simple, accessible and full of opportunities for business, through an innovative pay-per-use formula of long-term rental.

We at Triplesense Reply, together with Like Reply, have built GATE's 360° identity and worked on its market launch, consisting of impactful online and offline activities.

GATE, Green & Advanced Transport Ecosystem, is the new Iveco Group's company born to make the electric transition simple, accessible and full of opportunities for business, through an innovative pay-per-use formula of long-term rental.

We at Triplesense Reply, together with Like Reply, have built GATE's 360° identity and worked on its market launch, consisting of impactful online and offline activities.

CLIENT

IVECO Group

SERVICES

UX / UI Design, Art Direction, Copywriting, Brand Strategy

CLIENT

IVECO Group

SERVICES

UX / UI Design, Art Direction, Copywriting, Brand Strategy

The Project

We brought GATE to life starting from the foundations, to present it in a disruptive and consistent way to its audience. This is what we took care of:

The Project

We brought GATE to life starting from the foundations, to present it in a disruptive and consistent way to its audience. This is what we took care of:

Brand Strategy

Naming and logo Brand identity

Multichannel Launch

IAA Hannover stand Website Campaign

Brand Strategy

Brand Strategy

Naming and logo

The acronym GATE - Green & Advanced Transport Ecosystem - stands for an opening towards a more sustainable, digital, and straightforward future, through a new zero-emission commercial transport solution.

The logo, with its switch button shape, emphasizes the strong digital component of the brand and its goal to unlock new possibilities, activate a new energy, and initiate change.

The mission

To define GATE’S values, mission and personality, we organized a workshop and found the key differentiating and fundamental points of the brand through design thinking techniques.

The visual identity combines a digital and a natural imagery, using iconic elements such as the yellow lightning, representative of a new revolutionary energy, and the logo's switch, to highlight the features that make GATE a true breakthrough.

The real revolution driving all of GATE's communication is the concept of "peace of mind": the ultimate serenity that comes from having access to an entire ecosystem of tailor-made services, with reliable 100% green vehicles and flexible plans in a new long-term pay-per-use rental formula.

Multichannel launch

Multichannel launch

An installation for GATE's debut at the IAA trade fair in Hannover.

Its first entry into the industry, as a preview of the official launch, took place at the IAA Transportation fair in Hannover in 2022. For the occasion, we created a scenic installation representing the gateway to the future of mobility: an immersive arch equipped with screens, displaying a motion graphics presentation video. The projection combines digital and natural elements to show the power of nature and technology united.

Website

Developed in low code, with an impactful design and an intuitive user experience, www.gatesolutions.it fully embodies GATE's identity and the uniqueness of its service. It has been designed to drive conversion and engage users and potential clients, allowing them to navigate easily through all the possibilities offered by GATE’s service plans and to explore the range of vehicles.

The mission

To introduce GATE to the market, we worked on an electrifying multichannel campaign, primarily targeting businesses, partners, and investors.

Video Manifesto
An emotional presentation of the brand's mission: catalyzing the energy of nature to revolutionize mobility and create an innovative and seamless experience.

LinkedIn Profile 
Static and animated posts to present the key benefits of the service and an informative section to "unlock the myths" about electric mobility.

OOH campaign
An eDaily van fully wrapped with a new energy, featuring a 3D-effect creative design.

Credits

Credits

Executive Creative Director

Francesco Milanesio

Art Director

Arianna Passaggio, Gianluca Pitti

Creative Lead

Riccardo Albertazzi, Chiara Fissore, Jacopo Moretto, Emanuele De Donno, Federico Piccoli

Copywriter

Viola Ugazio

Project Manager

Linda Mazzucco, Eleonora Costa

UX Designer

Noemi Bassi

Frontend Developer

Francesco Pasquale

Social Media Manager

Anna Negro

Executive Creative Director

Francesco Milanesio

Art Director

Arianna Passaggio, Gianluca Pitti

Creative Lead

Riccardo Albertazzi, Chiara Fissore, Jacopo Moretto, Emanuele De Donno, Federico Piccoli

Copywriter

Viola Ugazio

Project Manager

Linda Mazzucco, Eleonora Costa

UX Designer

Noemi Bassi

Frontend Developer

Francesco Pasquale

Social Media Manager

Anna Negro

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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