Website Redesign
Website Redesign
Website Redesign
Banca di Asti
Banca di Asti
The new Banca di Asti website: simplicity, proximity, and digital innovation at the core.
Il nuovo sito Banca di Asti: semplicità, prossimità e innovazione al centro
The new Banca di Asti website: simplicity, proximity, and digital innovation at the core.
Client
Banca di Asti
Services
UX Design, UI Design, Copywriting, Data Analysis
Industry
Finanza
Year
2024/2025
Client
Banca di Asti
Services
UX Design, UI Design, Copywriting, Data Analysis
Industry
Finanza
Year
2024/2025
The client
Founded in 1842, Banca di Asti is a trusted and well-established institution, focused on building long-term relationships and delivering real value. With a strong foundation in listening and innovation, the bank continues to evolve as a reliable, people-first partner.
The challenge
To rethink the bank’s digital positioning by putting accessibility, clarity, and human connection at the center. Key goals included redesigning the information architecture and making the offer easier to explore and more engaging.
The client
Founded in 1842, Banca di Asti is a trusted and well-established institution, focused on building long-term relationships and delivering real value. With a strong foundation in listening and innovation, the bank continues to evolve as a reliable, people-first partner.
The challenge
To rethink the bank’s digital positioning by putting accessibility, clarity, and human connection at the center. Key goals included redesigning the information architecture and making the offer easier to explore and more engaging.
The client
Founded in 1842, Banca di Asti is a trusted and well-established institution, focused on building long-term relationships and delivering real value. With a strong foundation in listening and innovation, the bank continues to evolve as a reliable, people-first partner.
The challenge
To rethink the bank’s digital positioning by putting accessibility, clarity, and human connection at the center. Key goals included redesigning the information architecture and making the offer easier to explore and more engaging.
A welcoming and innovative experience
Thanks to a structured process of analysis, co-design, and active listening, we created a platform that’s inclusive, easy to use, and tailored to both existing clients and new audiences.
A welcoming and innovative experience
Thanks to a structured process of analysis, co-design, and active listening, we created a platform that’s inclusive, easy to use, and tailored to both existing clients and new audiences.
The experience is shaped around four key pillars: simplified product access, always-on support, dynamic content, and features that build trust and transparency.
The experience is shaped around four key pillars: simplified product access, always-on support, dynamic content, and features that build trust and transparency.
THE TECHNOLOGY
A next-generation digital architecture
The new site is powered by a Digital Experience Platform (DXP) — not just a CMS, but a flexible, scalable ecosystem designed to manage, deliver, and optimize digital experiences. It ensures high security standards, excellent SEO performance, a seamless experience on all devices, and full editorial control for Banca di Asti’s content team.
THE TECHNOLOGY
A next-generation digital architecture
The new site is powered by a Digital Experience Platform (DXP) — not just a CMS, but a flexible, scalable ecosystem designed to manage, deliver, and optimize digital experiences. It ensures high security standards, excellent SEO performance, a seamless experience on all devices, and full editorial control for Banca di Asti’s content team.
THE TECHNOLOGY
A next-generation digital architecture
The new site is powered by a Digital Experience Platform (DXP) — not just a CMS, but a flexible, scalable ecosystem designed to manage, deliver, and optimize digital experiences. It ensures high security standards, excellent SEO performance, a seamless experience on all devices, and full editorial control for Banca di Asti’s content team.
LA BRAND STRATEGY
A tone of voice that feels human and trustworthy
As part of the redesign, we evolved the bank’s tone of voice to be clearer, more inclusive, and closer to people’s everyday needs. The website becomes a true hub for guidance and connection — with a language that simplifies, supports, and builds lasting relationships.
LA BRAND STRATEGY
A tone of voice that feels human and trustworthy
As part of the redesign, we evolved the bank’s tone of voice to be clearer, more inclusive, and closer to people’s everyday needs. The website becomes a true hub for guidance and connection — with a language that simplifies, supports, and builds lasting relationships.
LA BRAND STRATEGY
A tone of voice that feels human and trustworthy
As part of the redesign, we evolved the bank’s tone of voice to be clearer, more inclusive, and closer to people’s everyday needs. The website becomes a true hub for guidance and connection — with a language that simplifies, supports, and builds lasting relationships.
THE OPPORTUNITIES
A launchpad for long-term growth
This redesign is just the beginning of a broader omnichannel strategy. In collaboration with Triplesense Reply, Banca di Asti is progressively evolving its digital and physical touchpoints — with the aim of strengthening brand presence, expanding beyond its branch network, and connecting with new customer segments.
THE OPPORTUNITIES
A launchpad for long-term growth
This redesign is just the beginning of a broader omnichannel strategy. In collaboration with Triplesense Reply, Banca di Asti is progressively evolving its digital and physical touchpoints — with the aim of strengthening brand presence, expanding beyond its branch network, and connecting with new customer segments.
THE OPPORTUNITIES
A launchpad for long-term growth
This redesign is just the beginning of a broader omnichannel strategy. In collaboration with Triplesense Reply, Banca di Asti is progressively evolving its digital and physical touchpoints — with the aim of strengthening brand presence, expanding beyond its branch network, and connecting with new customer segments.
Credits
Credits
Credits
Partner
Niccolò Magnani
Design Director
Jacopo Moretto
Head of Data Strategy
Marco Cavaliere
Creative Director
Chiara Fissore
Tech Lead
Federico Piccoli
Project Manager
Bruno Corradi
Copywriters
Elio Ugazio, Patrizia Chiaramonte
Senior UX Designer
Noemi Bassi
UX Designers
Edoardo Serpetta, Caterina Seira, Sofia De Biasi, Giovanni Dilauro
UI Designer e Art Director:
Martina Gay
Data Analyst & SEO specialists
Alessia Ciuti, Elia Remondino
Developers
Francesco Pasquale, Federico Varano, Sabrina Laneve
Partner
Niccolò Magnani
Design Director
Jacopo Moretto
Head of Data Strategy
Marco Cavaliere
Creative Director
Chiara Fissore
Tech Lead
Federico Piccoli
Project Manager
Bruno Corradi
Copywriters
Elio Ugazio, Patrizia Chiaramonte
Senior UX Designer
Noemi Bassi
UX Designers
Edoardo Serpetta, Caterina Seira, Sofia De Biasi, Giovanni Dilauro
UI Designer e Art Director:
Martina Gay
Data Analyst & SEO specialists
Alessia Ciuti, Elia Remondino
Developers
Francesco Pasquale, Federico Varano, Sabrina Laneve
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.