Motion Drives Campaign
Motion Drives Campaign
Motion Drives Campaign
ABB Drives
ABB Drives
ABB Drives
Triplesense leads the launch of the new drives range
Triplesense leads the launch of the new drives range
Triplesense leads the launch of the new drives range
Client
ABB
Services
Strategy, Copywriting, Art directing, Social media managing
Industry
Manufacturing
Year
2024
Client
ABB
Services
Strategy, Copywriting, Art directing, Social media managing
Industry
Manufacturing
Year
2024
Client
ABB
Services
Strategy, Copywriting, Art directing, Social media managing
Industry
Manufacturing
Year
2024
The client
The client
The client
A global leader in machinery drives, ABB's Drives division continues to push the boundaries of automation by developing efficient and reliable solutions for precise machine control in various industrial segments.
A global leader in machinery drives, ABB's Drives division continues to push the boundaries of automation by developing efficient and reliable solutions for precise machine control in various industrial segments.
A global leader in machinery drives, ABB's Drives division continues to push the boundaries of automation by developing efficient and reliable solutions for precise machine control in various industrial segments.
The challenge
The challenge
The challenge
For the integrated launch of the series, ABB Drives intends to build an effective strategy to draw their target audience's attention: machine manufacturers (OEMs) in four main industrial segments (Crane, Food&Beverage, HVACR, Ceramic).
For the integrated launch of the series, ABB Drives intends to build an effective strategy to draw their target audience's attention: machine manufacturers (OEMs) in four main industrial segments (Crane, Food&Beverage, HVACR, Ceramic).
For the integrated launch of the series, ABB Drives intends to build an effective strategy to draw their target audience's attention: machine manufacturers (OEMs) in four main industrial segments (Crane, Food&Beverage, HVACR, Ceramic).
The product
The product
The product
For ABB Drives, automation stands for innovation and the future. It is with this in mind that the brand updates and improves its products, seeking continuous evolution. The ACS180 - ACS280 - ACS380 series is part of the machinery drives family, and is distinguished by versatility, reliability and efficiency.
For ABB Drives, automation stands for innovation and the future. It is with this in mind that the brand updates and improves its products, seeking continuous evolution. The ACS180 - ACS280 - ACS380 series is part of the machinery drives family, and is distinguished by versatility, reliability and efficiency.
For ABB Drives, automation stands for innovation and the future. It is with this in mind that the brand updates and improves its products, seeking continuous evolution. The ACS180 - ACS280 - ACS380 series is part of the machinery drives family, and is distinguished by versatility, reliability and efficiency.
The project
The project
The project
Strategy and touchpoints for successful action
Strategy and touchpoints for successful action
Strategy and touchpoints for successful action
To initiate the work, we defined key points for strategy:
Target-centered
Omnichannel
Segmented and differentiated
Ready to intercept specific needs
To initiate the work, we defined key points for strategy:
Target-centered
Omnichannel
Segmented and differentiated
Ready to intercept specific needs
To initiate the work, we defined key points for strategy:
Target-centered
Omnichannel
Segmented and differentiated
Ready to intercept specific needs
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.
The campaign
The campaign
The campaign
A concept that pushes beyond communication
“Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise control and reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.
While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.
A concept that pushes beyond communication
“Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise control and reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.
While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.
A concept that pushes beyond communication
“Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise control and reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.
While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.
Conclusions
The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.
Conclusions
The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.
Conclusions
The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.
Credits
Credits
Credits
Executive Creative Director
Francesco Milanesio
Creative Director
Chiara Fissore
Lead Art Director
Andrea Gilardi
Account & Project Manager
Francesco Tropeano
Copywriter
Luisa Zhou Maria Francesca De Divitiis
Strategist e Social Media Manager
Anna Negro
Art Director
Martina Gay Gianluca Pitti Alessio Maddalena
Executive Creative Director
Francesco Milanesio
Creative Director
Chiara Fissore
Lead Art Director
Andrea Gilardi
Account & Project Manager
Francesco Tropeano
Copywriter
Luisa Zhou Maria Francesca De Divitiis
Strategist e Social Media Manager
Anna Negro
Art Director
Martina Gay Gianluca Pitti Alessio Maddalena
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© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.
JOIN OUR TEAM
We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.
© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159. All rights reserved.