English

Motion Drives Campaign

Motion Drives Campaign

Motion Drives Campaign

ABB Drives

ABB Drives

ABB Drives

Triplesense leads the launch of the new drives range

Triplesense leads the launch of the new drives range

Triplesense leads the launch of the new drives range

Client

ABB

Services

Strategy, Copywriting, Art directing, Social media managing

Industry

Manufacturing

Year

2024

Client

ABB

Services

Strategy, Copywriting, Art directing, Social media managing

Industry

Manufacturing

Year

2024

Client

ABB

Services

Strategy, Copywriting, Art directing, Social media managing

Industry

Manufacturing

Year

2024

The client

The client

The client

A global leader in machinery drives, ABB's Drives division continues to push the boundaries of automation by developing efficient and reliable solutions for precise machine control in various industrial segments.

A global leader in machinery drives, ABB's Drives division continues to push the boundaries of automation by developing efficient and reliable solutions for precise machine control in various industrial segments.

A global leader in machinery drives, ABB's Drives division continues to push the boundaries of automation by developing efficient and reliable solutions for precise machine control in various industrial segments.

The challenge

The challenge

The challenge

For the integrated launch of the series, ABB Drives intends to build an effective strategy to draw their target audience's attention: machine manufacturers (OEMs) in four main industrial segments (Crane, Food&Beverage, HVACR, Ceramic).

For the integrated launch of the series, ABB Drives intends to build an effective strategy to draw their target audience's attention: machine manufacturers (OEMs) in four main industrial segments (Crane, Food&Beverage, HVACR, Ceramic).

For the integrated launch of the series, ABB Drives intends to build an effective strategy to draw their target audience's attention: machine manufacturers (OEMs) in four main industrial segments (Crane, Food&Beverage, HVACR, Ceramic).

The product

The product

The product

For ABB Drives, automation stands for innovation and the future. It is with this in mind that the brand updates and improves its products, seeking continuous evolution. The ACS180 - ACS280 - ACS380 series is part of the machinery drives family, and is distinguished by versatility, reliability and efficiency.

For ABB Drives, automation stands for innovation and the future. It is with this in mind that the brand updates and improves its products, seeking continuous evolution. The ACS180 - ACS280 - ACS380 series is part of the machinery drives family, and is distinguished by versatility, reliability and efficiency.

For ABB Drives, automation stands for innovation and the future. It is with this in mind that the brand updates and improves its products, seeking continuous evolution. The ACS180 - ACS280 - ACS380 series is part of the machinery drives family, and is distinguished by versatility, reliability and efficiency.

The project

The project

The project

Strategy and touchpoints for successful action

Strategy and touchpoints for successful action

Strategy and touchpoints for successful action

To initiate the work, we defined key points for strategy:

  • Target-centered

  • Omnichannel

  • Segmented and differentiated

  • Ready to intercept specific needs

To initiate the work, we defined key points for strategy:

  • Target-centered

  • Omnichannel

  • Segmented and differentiated

  • Ready to intercept specific needs

To initiate the work, we defined key points for strategy:

  • Target-centered

  • Omnichannel

  • Segmented and differentiated

  • Ready to intercept specific needs

We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.

We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.

We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.

We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.

We designed on this basis an approach path to the product to attract, inform and engage. Beginning with the first communication contact, through banners, LinkedIn posts and paper mailings, the user encounters a landing page from which they can learn more about the products in a brochure, receive customized DEMs and connect directly with the brand by requesting a consultation or signing up for a dedicated webinar.

The campaign

The campaign

The campaign

A concept that pushes beyond communication 

Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise control and reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.

 While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.

A concept that pushes beyond communication 

Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise control and reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.

 While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.

A concept that pushes beyond communication 

Reliability that moves your business” is the claim driving the first launch campaign. Leveraging the precise control and reliability of products guaranteed by the brand, the message focuses on the concept of movement as the ability to innovate, improve performance and create opportunities.

 While in the first phase of the campaign we present the series on a high level, in the second phase the communication has been declined by seeking adherence with each industry segment and giving emphasis to the consulting service.

Conclusions

The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.

Conclusions

The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.

Conclusions

The developed launch strategy proved to be highly effective, capturing the target audience's attention and strengthening the brand's presence in key industries. With purposeful, omnichannel communication, such as that designed for ABB, we are able to inform, engage and forge relationships.

Credits

Credits

Credits

Executive Creative Director

Francesco Milanesio

Creative Director

Chiara Fissore

Lead Art Director

Andrea Gilardi

Account & Project Manager

Francesco Tropeano

Copywriter

Luisa Zhou Maria Francesca De Divitiis

Strategist e Social Media Manager

Anna Negro

Art Director

Martina Gay Gianluca Pitti Alessio Maddalena

Executive Creative Director

Francesco Milanesio

Creative Director

Chiara Fissore

Lead Art Director

Andrea Gilardi

Account & Project Manager

Francesco Tropeano

Copywriter

Luisa Zhou Maria Francesca De Divitiis

Strategist e Social Media Manager

Anna Negro

Art Director

Martina Gay Gianluca Pitti Alessio Maddalena

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

|

Information (Candidate)

|

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

|

Information (Candidate)

|