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ABB

ABB

VD4 Evo

VD4 Evo

VD4 Evo

A virtual event,
for a real innovation.

Client

ABB

Services

Communication Strategy, Social Media, Art Direction, Copywriting

Industry

Electrification

Year

2022

A virtual event,
for a real innovation.

Client

ABB

Services

Communication Strategy, Social Media, Art Direction, Copywriting

Industry

Electrification

Year

2022

A virtual event,
for a real innovation.

Client

ABB

Services

Communication Strategy, Social Media, Art Direction, Copywriting

Industry

Electrification

Year

2022

A virtual event,
for a real innovation.

Client

ABB

Services

Communication Strategy, Social Media, Art Direction, Copywriting

Industry

Electrification

Year

2022

The product

The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.

The challenge

Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.

The product

The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.

The challenge

Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.

The product

The VD4, ABB's best-selling circuit breaker, takes the spotlight once again with a new and improved version - the VD4 evo. This evolution promises to be more digital, safe, and intelligent, marking a significant milestone in the product's success story.

The challenge

Triplesense Reply was entrusted with the launch of the eagerly anticipated VD4 evo: an engaging virtual event and supporting campaign.

CONCEPT

Evolution that empowers.

This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.

CONCEPT

Evolution that empowers.

This claim encapsulates the essence of the product and the key elements that guided the entire project and all communication materials. "Evolution" indicates the new digital and innovative features of an already well-known and reliable product, updated to be even more functional. "That empowers" represents the potential and benefits it offers to businesses that adopt it: more efficiency, safety and connectivity.

The teaser campaign

To announce the event and gather registrations, we created a suggestive teaser video and a direct email marketing activity targeting potential clients and interested individuals.

The virtual event

  • Motion graphics videos supporting the storytelling of VD4 evo.

  • Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.

  • Animated slides and infographics to enhance understanding and focus on information.

  • Broadcasting the prerecorded event with a live Q&A session.

The virtual event

  • Motion graphics videos supporting the storytelling of VD4 evo.

  • Art direction and editing of prerecorded interview content with experts and moderators providing insights into the product's innovations from various perspectives.

  • Animated slides and infographics to enhance understanding and focus on information.

  • Broadcasting the prerecorded event with a live Q&A session.

The final result

To ensure post-event engagement, we launched another email marketing campaign and a series of social media content, including explanatory carousels highlighting product benefits, videos showcasing the most exciting event highlights, and thematic video pills featuring ABB experts' insights for those who couldn't attend.

Credits

Credits

Executive Creative Director

Francesco Milanesio

Creative Direction

Chiara Fissore, Riccardo Albertazzi

Art Direction

Arianna Passaggio, Giulia Giordano,

Copywriting

Elio Ugazio

SMM

Anna Negro

Project Manager

Chiara Monardo

Casa di produzione

Smart Factory

Executive Creative Director

Francesco Milanesio

Creative Direction

Chiara Fissore, Riccardo Albertazzi

Art Direction

Arianna Passaggio, Giulia Giordano,

Copywriting

Elio Ugazio

SMM

Anna Negro

Project Manager

Chiara Monardo

Casa di produzione

Smart Factory

JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

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Information (Candidate)

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JOIN OUR TEAM

We are always searching for new talents and interesting personalities who can help us expand our horizons and improve our team. Check out the open position.

© 2024 Triplesense Reply - A Reply Digital Experience S.r.l. Business Unit VAT number: IT 11148820159​. All rights reserved.

|

Information (Candidate)

|