Thanks to the collaboration of Triplesense Reply, creative & design agency of the Reply Group, FCA Bank launches an innovative platform that allows affiliated retailers to offer new installment payment methods: "FCA Bank Pay" is born.
The brand thus embraces the evolution of credit formulas, entering the future of payments according to the trend of Buy Now Pay Later (BNPL).

Available both online and in-store, the platform offers two formulas, both with instant results: the Split Payment, which allows access to a commercial extension of small amounts, interest-free and with short durations, and the Instant Credit, to request financing for higher amounts and longer durations. Furthermore, it is possible to split both purchases made in physical stores, through SmartPOS or the PaybyLink system, and those online, through the merchant's store. 

Triplesense studied the design and user experience of the entire project, signing user journey, visual identity, logo and product launch video. The latter was published on the brand's main social platforms. Triplesense also took care of the internal communication and training materials (user manual and tutorial video), along with front-end development.
A broad and complex job, therefore, which evolved thanks also to special design thinking and co-design sessions held together with the client. The methodology proved successful, especially for defining user flow paths and creating the visual identity.

The future of shopping from now on will be increasingly fast, flexible, and connected, thanks to FCA Bank Pay. Triplesense has contributed to offering “More flexibility to buyers, more opportunities to sellers.”

FCA Bank Pay is a project realized in collaboration with Blue Reply, Pay Reply, eFinance Reply.

Credits:
Executive Creative Director: Francesco Milanesio;
Creative Leads: Jacopo Moretto, Chiara Fissore, Riccardo Albertazzi;
UX Designers: Noemi Bassi; Julieta Paez
UI Designers: Andrea Gilardi; Alice Carpignano; 
Motion Designer: Giulia Giordano;
Copywriter: Elio Ugazio; Patrizia Chiaramonte;
Front-end Leads: Fabio Barbangelo; Riccardo Campioni;
Front-end Developers: Elisa Calì; Giuseppe (Luca) Guccione; Thomas Neroni;
Project Manager: Roberta Carbone.