The new institutional website of Banca di Asti is now online, the result of a redesign project conceived and implemented by Triplesense Reply, the creative and digital agency of the Reply group.
The new platform marks the beginning of a strategic collaboration aimed at rethinking the bank's digital positioning, focusing on accessibility, immediacy, and people’s centrality. The project arises from a structured process of analysis, co-design, and active listening, which allowed for the construction of a contemporary, welcoming, and functional digital ecosystem. An interface designed to effectively meet the needs of both established customers, , and new audiences: young people, families, and emerging businesses.

Strategy and design focused on the relationship
Four strategic pillars guide the entire user experience:

• Facilitate access to products:
  with a clear architecture and guided paths for target audiences.

• Communicate continuous support:
  with immediate contact tools at every stage of the relationship.

• Offer dynamism and engagement:
  through micro-interactions, images, and personalized content.

• Convey solidity and trust:
  with elements of social proof, institutional content, and transparent data.
  
  

An evolved technological architecture.
The new site was developed on a Digital Experience Platform (DXP): not just a simple CMS, but an advanced technological ecosystem designed to create, distribute, and optimize digital experiences. This platform ensures maximum security, scalability, high SEO performance, a seamless user experience across all devices, and complete and intuitive editorial control for the Banca di Asti team.

A language that conveys trust and humanity
The project also included the evolution of the bank's tone of voice, now more clear, inclusive, and close to people's needs. The site thus aims to be a hub of concrete answers, with a language designed to simplify, accompany, and enhance relationships with the customer.