On Thursday, June 6, the award ceremony for the 28th edition of MEDIASTARS took place, the Technical Award of Advertising.

Triplesense Reply won several accolades, thanks to two projects created for Eden Viaggi, a brand of Alpitour World: a social initiative themed on Artificial Intelligence and an impactful TV commercial that takes inspiration from the narrative codes of cinema.

MEDIASTARS celebrates talents and professionalism in the field of communication, encouraging the pushing of boundaries. Agencies, professionals, production companies, and post-production firms compete each year for this prestigious recognition.

The winning creatives have highlighted, with an ironic tone, the values that drive the vacation offered by the brand.
HolidAI time is the social campaign that highlights the limits of Artificial Intelligence and the value of human experience. The idea? To use typical travel expressions as prompts for the AI, such as “A beach to die for” or “A stay which sails smoothly,” generating absurd and paradoxical images. Because when it comes to travel and emotions, it's better to rely on the personal touch of those who know what they're doing.

In the TV ad, instead, the “zero hassle” vacation from Eden Viaggi stands out in a memorable way: the brand offers the possibility to change the script for people who choose a DIY organization filled with stress and inconveniences. In "Incredible but Eden", the true twist is the serenity and light prices.

The ADV "Incredible but Eden" has won first place in the Product Film category. With HolidAI time, on the other hand, Triplesense Reply won in the Branded Content Entertainment category. Furthermore, the Jury awarded two special stars to the agency for Copy Strategy and Creative Direction.

The success of the social campaign prompted Eden Viaggi to entrust Triplesense with a second edition, set to launch in these days on the brand's social channels.

Credits:

Executive Creative Director: Francesco Milanesio; Creative Director: Chiara Fissore, Riccardo Albertazzi; Art Director: Martina Gay; Copywriter: Luisa Zhou, Elio Ugazio; Social Media Manager: Anna Negro; Project Manager: Bruno Corradi