A unique and personalized shopping experience

Leo stands out for its ability to guide users in an intuitive and engaging way, focusing on crucial specifics such as autonomy, charging times, and driving habits. Thanks to a dynamic and generative interface, Leo adapts the conversation flow in real-time, responding precisely to the needs of each customer and fostering a more informed and stress-free shopping experience.

Creativity and innovation at the service of electric cars

The Triplesense Reply team has taken care of every aspect of the project, from creative conception to technical realization:

• Creative Concept: development of a distinctive concept for the project.

• Definition of Tone of Voice: creation of a language that reflects BYD's identity and enhances interaction with users.

• Design: designing a simple, fluid, and engaging user experience.

• Technical Infrastructure: implementation of AI models for the Large Language Model, the assistant's voice, and the avatar's video streaming.

Backend and Frontend Development

• Database Construction: organization and connection of data to ensure coherent and relevant content.

• Definition of Conversational Flow: designing a flow that makes interaction with the assistant as natural as possible.

• Smart integration of content and tools: Leo is capable of retrieving in real-time not only information but also images and videos from two distinct databases, in a manner consistent with the conversation. When relevant, it proposes custom tools (such as simulators, configurators, or comparators) and guides the user toward the most suitable exit points based on their needs and the phase of the journey.

A step forward in the automotive industry

With Leo, BYD offers its customers a new way to interact with the brand, where artificial intelligence technology becomes a fundamental ally in the vehicle selection process. The virtual assistant not only enhances the shopping experience but also strengthens the trust bond between BYD and its consumers.

Availability

Leo is available on the official BYD website and represents a cutting-edge technological solution in the world of electric cars, designed to simplify and personalize the purchasing experience.