Asti, October 27, 2026

The new BDA Assicurazioni website is now online. The insurance agency of the Cassa di Risparmio di Asti Banking Group is dedicated to protecting businesses. The project was entrusted to Triplesense Reply, the Reply Group’s creative and digital agency.

The website was created to make it clearer and easier to access how the established agency, with its long-standing track record, presents its expertise and supports companies in assessing risks and choosing the right coverage.
The new platform is designed as a point of connection: a digital environment that is simple to explore, presents expertise, areas of intervention and contact details, and leaves the personal relationship to turn needs into concrete solutions. The website expresses BDA Assicurazioni’s positioning: a close, competent and agile corporate specialist, capable of understanding the business context and following its evolution.

A digital presence that facilitates relationships

The website offers an initial point of orientation and makes the transition to consultancy easier: it helps users recognise their needs, explore areas of intervention and contact the agency directly. The personal relationship remains central, but is made smoother by a clear, accessible digital experience consistent with the company’s journey.

A project focused on business growth

The joint work plan between Triplesense Reply and Banca di Asti envisages the progressive evolution of the bank’s digital and physical touchpoints, with the aim of strengthening brand awareness, expanding its presence into areas not currently served by branches and responding to the needs of additional audience segments.

Credits

Nicole Bruzzi - UX Lead

Letizia Cioni - UX Designer

Alessia Ciuti - Data Analyst Senior

Martina Gay - Senior Art Director

Elio Ugazio - Copywriter Senior

Federico Piccoli - FE Lead

Federico Varano - Solution Architect

Samuele Mannalà - Developer

Bruno Corradi - Project Manager Senior

Roberta Carbone - Project Manager Senior