Triplesense Reply curated strategy and creativity for the pilot launch of Aranghiotti, supporting the Brocchetta brand in its debut in the frozen food and mass retail market.

Recognized by Il Sole 24 Ore and the Financial Times as one of the growth leaders in Italy and Europe, Brocchetta was founded in the 1970s in Piedmont as a family butcher shop. Today, it combines craftsmanship and experimentation in ready-made meals, with 5,000 square meters of production space dedicated to the research of ever-new recipes.

Aranghiotti were created to bring families a unique combination of Italian culinary tradition and innovation. They can be found in the freezer aisle and offer a variety of fillings to satisfy every palate. The product is currently available in Coop and Conad supermarkets in Piedmont and Tuscany, and in PAM stores.

A new identity project

As a strategic partner, Triplesense oversaw the entire branding process: from strategy to initial concept, up to the online and offline communication platform.

In the first phase, the agency helped the brand clearly identify its target audiences, consumption habits, and key differentiators to highlight. From there came the naming, payoff, logo, and packaging, along with the full visual and communication identity.
Every aspect was designed to engage and convince the target customers: families and young people looking for fast, tasty, high-quality solutions.

All creative choices revolve around the payoff created by the agency: “Ogni morso ti apre un mondo” (Every bite opens a world).
The tasting experience is thus presented as a captivating journey of flavor: inside the rice shell of the Aranghiotti lies a universe of goodness.

Packaging design

The Aranghiotti packaging is the result of a synthesis between 90s-inspired design and contemporary visual language, designed primarily for a dual audience: Millennial decision-makers and Alpha children, the final consumers.
With colorful and inviting graphics, the packaging becomes a visual cue that triggers curiosity and memorability, applying the principles of nostalgia marketing strategically.

Communication platform and strategic support

The project includes a pilot OOH campaign in selected areas of Piedmont and Tuscany, a launch video, and social media content.
Triplesense Reply also developed internal communication tools to support the sales force, helping Brocchetta introduce the new product to mass retail players.

“We are truly happy to have started this collaboration with Triplesense Reply,” said Bruno Brocchetta, CEO of the company. “We strongly believe in the Aranghiotti: a unique and original product whose identity and potential the agency has fully captured.”

A partnership created to support the brand in the long term, guiding it through a strategic path of innovation and communication.

Credits

Triplesense Reply
Executive Creative Director: Francesco Milanesio
Creative Directors: Chiara Fissore, Riccardo Albertazzi
Copywriter: Elio Ugazio
Art Directors: Martina Gay, Andrea Gilardi, Arianna Passaggio, Gaia Gagliardi
Social Media Manager: Anna Negro
Project Managers: Bruno Corradi, Francesca Calavita  

Triplesense Reply is a creative and design consultancy agency within the Reply Group. Specialized in digital communication, user-centered design, and AI, it combines strategic and technological know-how with a strong creative drive.