Recognized by Sole 24 Ore and Financial Times as one of the leading growth companies in Italy and Europe, Brocchetta was born in the 1970s in Piedmont as a family butcher shop.
Today it combines craftsmanship and experimentation in ready meals, with 5,000 sqm dedicated to the search for ever-new recipes.

The Aranghiotti originated from the idea of bringing to family tables a
unique combination of Italian gastronomic tradition and innovation. They are
available in the freezer section and offer a variety of fillings to satisfy every palate.
The product is now distributed in Coop and Conad supermarkets in Piedmont and Tuscany, and in PAM supermarkets.

The project for a new identity
As a strategic partner, Triplesense has followed the entire branding process: from the strategy to the initial concept, up to the communication platform online and offline.
In the first phase, the agency helped the brand clearly identify its target audiences, consumption habits, and distinctive elements to focus on. From here naming, payoff, logo, and packaging were born, along with the entire visual identity and communication. Every aspect has been designed to engage and convince the product target: families and young people looking for quick, tasty, and quality solutions.
All creative choices revolve around the payoff created by the agency: “Every bite opens up a world.” The tasting experience is therefore presented as a captivating journey through flavors: inside the rice chest of the Aranghiotti lies a universe of deliciousness.

Packaging Study
The packaging of the Aranghiotti is the result of a synthesis between nostalgic 90s design and contemporary visual language, mainly designed for a dual
audience: Millennial buyers and Alpha children, the target of consumption.
With colorful and inviting graphics, the package becomes a visual attractor that
stimulates curiosity and memorability, strategically applying the levers of nostalgia marketing.

Communication Platform and Strategic Support
The project includes a pilot OOH campaign in some areas of Piedmont and Tuscany, a launch video, and social content. Triplesense Reply has also developed internal communication tools to support the sales force, to assist the Brocchetta brand in presenting the new product to GDO players.

“We are really happy to have embarked on this collaboration with Triplesense Reply,” said Bruno Brocchetta, CEO of the company. “We believe a lot in the Aranghiotti: an unprecedented and original product, of which the agency has fully grasped its identity and potential.”

A partnership born to support the brand in the long term, guiding it through
a strategic path of innovation and communication.

Credits:
Triplesense Reply
Executive Creative Director: Francesco Milanesio
Creative Director: Chiara Fissore, Riccardo Albertazzi
Copywriter: Elio Ugazio
Art Director: Martina Gay, Andrea Gilardi, Arianna Passaggio, Gaia Gagliardi
Social Media Manager: Anna Negro
Project Manager: Bruno Corradi, Francesca Calavita