Milan, April 21, 2026
Triplesense Reply has received double recognition at the Interactive Key Award (IKA), organized by Media Key to promote excellence in digital and interactive communication.

The two awarded campaigns – the “Manchi solo tu” (You’re the only one missing) creative approach for Eden Viaggi and the AI-driven production of the FIAT Pandina commercial – confirm the dual creative and technological soul of Triplesense Reply.

Eden Viaggi – “Manchi solo tu (You’re the only one missing)”

Awarded in the “TV commercial and Web” category, the multichannel campaign conceived and developed for Eden Viaggi (Alpitour World) stems from a strategic insight: pre-vacation fatigue, the stress of planning that precedes every departure. The concept “You’re the only one missing” tells the story of a group of friends on vacation and a spot that always remains empty: the absent friend, who didn’t choose Eden Viaggi, is still at home, trapped in endless online comparisons. The claim — “If you choose Eden Viaggi, your vacation starts earlier” — summarizes the brand promise: selected flights and hotels, 24/7 assistance, and zero hassle. At the heart of the campaign are four ironic films produced by Akita Film and directed by Tommy Berté, distributed across TV, digital, and social channels.

FIAT Pandina – The first AI-driven campaign in Fiat’s history

Awarded in the “Best Use of AI in Adv, Image & Video” category, the campaign produced by Triplesense for FIAT is the first in the brand’s history to be created entirely using AI. It is an integrated ecosystem across TV and digital, conceived through the most advanced Generative AI technologies. Triplesense Reply handled the AI production of the TV commercial using Veo, Google’s AI video generation model, on Google Cloud’s Vertex AI platform, incorporating AI casting techniques and advanced character design. The integration of the car’s 3D models, developed by Infinity Reply, ensured maximum visual fidelity of the product. The result is a surprising narrative universe set in an extraterrestrial scenario where even aliens can’t resist the Italian charm of the FIAT Pandina.

Triplesense Reply would like to thank its clients for their trust, all the teams involved, and, of course, Media Key for this important double recognition.

CREDITS

Triplesense Reply per Eden Viaggi 

Executive Creative Director: Francesco Milanesio
Creative Director: Chiara Fissore, Riccardo Albertazzi
Art Director: Gianluca Pitti, Gaia Gagliardi, Andrea Gilardi, Arianna Passaggio
Copywriter: Elio Ugazio, Luisa Zhou
Senior Strategist: Anna Negro
Senior Project Manager: Bruno Corradi

Triplesense Reply per FIAT Pandina
Production Credits:

Creative Director - AI Production: Giulia Giordano
Creative Technology Lead: Matteo Parisi
AI expert & Animator: Nicolò Fumero, Andrea Gilardi, Arianna Passaggio
Senior Project Manager: Francesca Paderi
Project Manager: Chiara Giuffrè
Partner: Niccolò Magnani
3D Production: Infinity Reply
Sound Effect & mix audio: Amplitudo

Creative Concept: Publicis Collective