Oct 8, 2021
Rebranding and video strategy for Made by Turisanda: the tour operator changes its skin.
The reorganization of the Alpitour Group's tour operating brands continues with the collaboration of Triplesense Reply. After the launch of the new portal, a bet won on the prompt post-pandemic relaunch of the travel market, Alpitour entrusted us with the creation of the turisanda.it website plus the communications and rebranding of Made by Turisanda: one of the most recognized and appreciated brands by a clientele of demanding travelers.
The repositioning strategy responded to the need of accommodating to rapidly-evolving scenarios outlined by consumer habits and new meanings of vacations.
Thus, Made has changed both in form and substance, transcending the boundaries of the tour operator concept. From just organizing the "vacation of the year or of a lifetime", to becoming a free time inspirer, with goal-oriented offers underlined by an evocative tagline: "The true goal is doing what you love". It is an unexpected, enriched journey waiting to be discovered and booked while driven by passion, original emotions and sudden curiosity, anywhere in the world.
Triplesense Reply has given words and images to this transformation with an omnichannel and cross-segment approach. In addition to authoring the creative elements of the digital catalog, the agency made a new corporate presentation video for the brand and 8 emotional shorts dedicated to individual travel themes: Adventure, Events, History, Sailing, Sensibility, Trails, Villas, Weddings, which will drive Made's social media strategy.
The result? An identity, offering and content renewal capable of captivating modern travelers, who use digital channels and are autonomous in the purchase of travel products. At the same time the brand remains a point of reference for customers who love tailor-made travel experiences and are fond of using traditional agencies.
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