The Press, Outdoor & Promotion Key Award reaches its 19th edition, an annual event organized by Media Key to promote the importance of creativity and communication. On the occasion of the award ceremony on July 12 in Milan, Triplesense Reply wins the award for best project in the category Identity, Design & Corporate Affair.

The recognition is awarded to Edenviaggi, a brand of Alpitour World, for the rebranding that has transformed its philosophy directing the brand towards a “smart” audience that wants to travel light, freely choosing what they consider essential: the value of vacation lies in the experiences of the place, more than in luxury hotels and all-inclusive services. Edenviaggi embodies the strength of the essential, the value of flexibility, the wide range of products, the advantage of customizable formulas at the most interesting prices with the assurance of having a great tourism leader behind them, the Alpitour Group, which for 75 years has been accompanying generations of travelers around the world. 

The creative & design agency of the Reply Group has enhanced this evolution, pursuing a 360° brand restyle, from the definition of the communication strategy to the realization of all assets. 

To add value to the new travel philosophy, it has designed a new visual identity proposing a new logo design, with new contemporary hues and using emotional photos. Elements that also characterize the new website Edenviaggi.it and the catalogs, maintaining coherence and recognizability of Edenviaggi in every situation.

The process also involved a rethinking of the historic role of controllers, previously the symbol of quality and safety in Eden structures, introducing Edo and Clara, true “inspiration influencers”. They are passionate travelers, but above all attentive and demanding professionals. Together, they experiment and personally select all the elements that contribute to enriching the vacation, making it more authentic. Their evaluation is 360 degrees on everything that the destinations have to offer, taking into account the needs of each client while narrating the destinations with an emotional and smart perspective.

The rebranding of Edenviaggi has been the most ambitious project of the entire Trevolution campaign, which saw the reorganization of the entire proposal of the Tour Operating brands of the Group – says Tommaso Bertini, Head of Corporate & Tour Operating Marketing.
Thanks to the collaboration with the agency Triplesense Reply, we have given a new identity to Edenviaggi, making the brand immediate and flexible, with countless potentials. Receiving this award is a source of pride for the entire team that worked passionately on this project and sees in Edenviaggi the biggest bet for the coming years.”

Credits:

Creative Director: Francesco Milanesio
Creative Leads: Riccardo Albertazzi, Chiara Fissore
Art Director: Martina Gay
Copywriter: Elio Ugazio
Account Director: Claudio Papetti
Project Manager: Stefano Alinovi

Client: Alpitour

President and CEO of Alpitour S.p.A: Gabriele Burgio
Head of Corporate & Tour Operating Marketing: Tommaso Bertini
Marketing Manager - Mainstream & Seamless Division: Alessandro Biasi
Eden Viaggi & Tour Operator Marketing Manager: Daniela Aimo