May 13, 2020
Muse Creative Awards 2020. Platinum Award for Magneti Marelli 100.
A jury comprising various creative industry specialists chose Magneti Marelli 100, rewarding the originality and creative development of the website.
The lockdown hasn’t stopped the Muse Creative Awards of New York. As the 2020 edition of this international contest comes to a close, we had the satisfaction of seeing Triplesense among the Platinum Award winners for the second year in a row.
A jury comprising various creative industry specialists chose Magneti Marelli 100 for a double Platinum in the Website and Branding category. They rewarded the originality and creative development of the bilingual website, conceived and designed to celebrate the brand's first 100 years of history.
In addition to being a source of joy and pride for us, it is a recognition of our team's ability to transform the brand’s identity into an immersive digital experience, creating an emotional journey that combines graphics, animation and storytelling.
These results summarize the value-added services that are ingrained into Triplesense’s business offer: UX / UI design, multimedia creations, digital storytelling. All of it made possible by the sensitivity and craftmanship to harmonize different languages and expressive formats.
The heart of the project is, in fact, the idea of a journey through time to relive Magneti Marelli’s industrial and technological epic. A tale in 12 chapters, initially conceived in magazine style, then expanded and enriched into a podcast to be listened to on multiple devices using Spotify and Spreaker.
Credits: Executive Creative Director: Francesco Milanesio; Lead Art Director: Riccardo Albertazzi; Art Director: Andrea Gilardi; Junior Art Director: Greta Romanisio; Lead Copywriter: Chiara Fissore; Copywriter: Andrea Omegna; UX Designer: Laura Bisio; Technical Leader: Riccardo Campioni; FE Developers: Gianni Puglisi, Federico Piccoli, Sergio Marzullo; Accounts & Project Managers: Carlotta Peretti e Martina Boccardi.
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