The Zero Sbatti Corner is an immersive experience just a few steps from the Teatro Ariston, located at Via Gaudio 26. It is a space designed to immerse visitors in the light-hearted spirit that defines Eden’s approach to travel, shaped by what the brand calls “zero sbatti”—a colloquial Italian expression meaning “zero hassle” and capturing the idea of a seamless, stress-free holiday experience.

Inside the Corner, visitors can explore the brand's world, discover destinations and travel solutions, and have fun with themed games and gadgets.
Participation is easy: just scan a QR code on site to get a special pass and access the space.

Triplesense Reply’s creative team has supported Eden Viaggi at every stage of the project: from concept development to the design of graphics for the installations, as well as creating dedicated content.
Each element has been designed to communicate the brand’s identity in a distinctive way, transforming Sanremo into the perfect stage to bring the "zero sbatti" spirit to life.

With the launch of the new 2026 commercial and other initiatives conceived by Triplesense Reply, the Zero Sbatti Corner marks a new milestone in the collaboration with Eden Viaggi.
For over four years, the agency has guided the brand through a repositioning journey summed up in the tagline “Incredibile ma Eden.”

The approach, aimed at a younger audience, has transformed Eden Viaggi’s perception from a holiday village operator into a modern and dynamic travel brand.

Credits:

• Executive Creative Director: Francesco Milanesio; 

• Creative Director: Chiara Fissore, Riccardo Albertazzi; 

• Art Director: Arianna Passaggio, Gianluca Pitti, Gaia Gagliardi;

• Copywriter: Luisa Zhou

• Senior Strategist: Anna Negro

• Senior Project Manager: Bruno Corradi