The relationship of trust and collaboration between Alpitour World and the creative agency Triplesense Reply is confirmed once again. The occasion is a campaign created to communicate closeness to the public in this moment of uncertainty, in which global tensions make it more difficult to depart.

The goal was human and transparent communication that made people feel supported and expressed all the protection offered by Alpitour World. This promise of reliability is not abstract, but is articulated around concrete benefits: the freedom to change destination and date up to 10 days before departure, locked-in prices, protection during unexpected events, and guaranteed return.

This gave rise to the idea behind the campaign. 

The protagonist is a simple and universal ritual for those who travel: sending the classic reassuring message to parents and friends upon arrival at the destination.

The claim emphasizes how behind that "all good" text there is the dedication and care of a global staff, offering presence and concrete solutions — and not automated responses. Because between a booked holiday and a protected holiday, there is a world of people.

The TV spot is signed by all the brands of the Alpitour World group: Alpitour, Bravo, Francorosso, Eden Viaggi, Turisanda1924, and the airline Neos. The campaign is also on-air on radio and online, with digital and social versions for Eden Viaggi and Alpitour, also managed by Triplesense Reply.

Credits Triplesense Reply:

Creative Executive Direction: Francesco Milanesio

Creative Direction: Chiara Fissore, Riccardo Albertazzi

Lead art director: Andrea Gilardi

Art director: Arianna Passaggio, Gianluca Pitti, Gaia Gagliardi

Copywriter: Elio Ugazio

Senior strategist: Anna Negro

Project manager: Bruno Corradi