Gility, an educational technology company supported by CDP VC and Bper Banca, has chosen Triplesense Reply to design and produce its video campaign. The collaboration stems from the desire to deviate from the formal language that traditionally characterizes the corporate training sector, to give space to a fresh and engaging tone that best expresses what Gility offers with its innovative platform and rich course catalog: training is a world of extraordinary growth opportunities and Gility is the gateway to discover them all.

Following a careful study of the target audience (HR managers and CEOs of small and medium-sized enterprises who understand how complex training can become to manage), we developed the project focusing on the simplicity of the platform: an innovative single point of contact that companies can rely on for any training needs. Gility thus becomes “The solid point for those who train,” a claim that inventively summarizes the brand's promise of reliability.

The concept has been visually enhanced with the help of motion graphics: the oval point of the Gility logo moves across the screen serving as a means to communicate different concepts, creating a dynamic visual narrative that presents the advantages of Gility as a remedy for the complexity in managing training. We produced two videos: one of 40 seconds that delves more into the details of the campaign and a 15-second pre-roll that piques interest and gets straight to the point. In addition to the ideation of concepts and claims, our team took care of writing the scripts, producing the videos, and the corresponding sound design.

A collaboration between Gility and Triplesense Reply that brings a small revolution in the language of corporate training in Italy.
Here is the campaign video: Gility | Training for the Future - YouTube

Credits:
Executive Creative Director: Francesco Milanesio
Project Manager: Francesco Tropeano
Creative Leads: Riccardo Albertazzi, Chiara Fissore
UI Designer: Giulia Giordano, Arianna Passaggio, Gianluca Pitti
Copywriter: Patrizia Chiaramonte, Maria Francesca De Vitiis
Sound Designer: Sabrina Laneve